E-Books – writing, publishing and marketing – Treating E-books with the respect they deserve!

I have just published my 10th book – both my last two books are also in E-book formats since this enables them to be bought, read and hopefully enjoyed across the world for a fraction of the cost of the print version without Post and Packaging.  I always have a print and E-version – print is available in bookshops, Amazon etc but they take so much of the E-version price which is low anyway to make it cost effective to put up there.  I have web links of my own for those in mobi and e-pub versions with links to the readers for those who do not have them.

This blog is going to be about the process, but also hopefully provide some useful guidance on marketing your book – because it is likely you have put heart and soul into it and it is so rewarding when it is widely read and enjoyed. And, of course, the money is appreciated too!

I have been writing health books, articles and columns and health programmes for radio and television for the last 12 years and before that I penned quite a few short stories. I love writing and seeing the finished product in print is the most amazing feeling.

I am very lucky in as much as my husband of 33 years supports me, which is just as well because he happens to be an editor, book designer and award winning publisher…..He is also a perfectionist and I am not allowed to get away with taking short cuts with the books that I write and he is as tough on his other authors as well.

This is not a commercial blog for our publishing business – however, I want to illustrate that an E-book has the right to be treated with same respect as any mainstream published, award winning novel. In fact e-books need to be designed very carefully so that when they are read they are formatted correctly for the specific reader, particularly those with illustrations and tables etc. Over the years as part of our work we have seen many manuscripts that authors are willing to pay to be published.  However, many have been returned to them because they are neither edited or even spell checked and need a great deal more work before they would be proud to have them published.  Now that desk top publishing is becoming so embedded in our society, it is even more important that even with our more casual approach to speech and grammar, that the basics at least are adhered to.

People ask me all the time — Where do you start?  Well with my health books I have been studying and accessing research for 17 years, can draw on the experience of working with over 1500 clients, and have my own life experience to call on.  With fiction I have enjoyed 55 years of reading books and watching films to stimulate my imagination, some interesting life events to use and a love of writing.

My first book was easy to write because it was my story.  At 42 I weighed 330lbs and was told I would be unlikely to make 45.  Size Matters – was my diary and the programme I designed to lose over 140lbs and a whole new world opened up with that first book.

The first point I want to make to anyone that is considering writing their first book – print or E-book – is to choose a subject or a fictional theme that they have experience with.  Emotions, locations, people’s characteristics, events flow better if they are well known.

I am just marketing my two latest books (I wrote a fiction story about our beloved Collie as light relief from the heavier subject of sexual dysfunction!) but my next two books – one on elderly care in the home and a fictional novel are in the research stage and I will not start writing until probably February next year.

So Step one – do your research and make your notes.  Who, what and where.  Start to flesh out your characters if it is a novel and build a picture up in your mind about what they look like from their faces and body shape to the clothes they would wear.  Get to know them, how do they speak, walk, relate to others?  When you have your character list, how do they link to each other, draw a relationship tree – make them your family and friends so that in your story when they interact they are true to life.

If you are writing a non-fiction self-help book – check to see what is already out there.  Whilst the simple act of choosing a great title can help your marketing, if there are already 3000 books out there on the subject you have to find that different angle that is going to make readers want to buy your book.

On that note, I will be recommending other resources to help you start or improve your chances of getting your books read and enjoyed.  Today’s link is http://www.bukfaze.com who do not sell the E-books currently but will promote your book cover and your own sales links – Amazon or otherwise.

I hope this has been helpful – I write my health blog every morning which is part of the marketing for my book Forget the Viagra… Pass me a Carrot! (never miss an opportunity to promote your book)!  So will make this part of my morning’s work too.   Thank you and here is the link to my webpage http://www.moyhill.com/FTV


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