Anatomy of the Bonus: Checklists, Cheatsheets, Worksheets, and More

Time for some more excellent guidance from Joel Friedlander The Book Designer over on The Story Reading Ape.. Buy one get one Free.. the role of a ‘bonus’ in book marketing.

Chris The Story Reading Ape's Blog

An extract from an article about Marketing Your Works by Joel Friedlander on The Book Designer:

One of the constants in the internet marketing world is the awarding of “bonuses” with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value.

By “extra” we mean that a bonus is something added to something else, perhaps a thing you weren’t expecting. And an extra has to please us, or add real value, to be considered a “bonus.”

These bonuses take many shapes, but in my experience they are primarily used by authors and marketers in some strategic ways:

To read the full article, click on the link or Joel’s photo below:

Anatomy of the Bonus

Joel Friedlander

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3 thoughts on “Anatomy of the Bonus: Checklists, Cheatsheets, Worksheets, and More

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