Time for some more excellent guidance from Joel Friedlander The Book Designer over on The Story Reading Ape.. Buy one get one Free.. the role of a ‘bonus’ in book marketing.
An extract from an article about Marketing Your Works by Joel Friedlander on The Book Designer:
One of the constants in the internet marketing world is the awarding of “bonuses” with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value.
By “extra” we mean that a bonus is something added to something else, perhaps a thing you weren’t expecting. And an extra has to please us, or add real value, to be considered a “bonus.”
These bonuses take many shapes, but in my experience they are primarily used by authors and marketers in some strategic ways:
To read the full article, click on the link or Joel’s photo below: