I have been offering free book promotions for the last three years and if you have any doubts about spending time promoting other authors, let me assure you it is time very well spent.
- It opens the door to meeting like-minded and talented writers who are more times than not, very generous and love offering support and promotion in return.
- It encourages more people to visit your blog. Not just for the author promotions but for your other posts as well. It also develops your other networks on social media
- It generates more interest in your own books.
A few things that are key to making the most of free promotional opportunities.
- It helps enormously if you read the submission guidelines carefully to make it easier to showcase a book more effectively. This means supplying all the information requesting in the format outlined. For example – sending all links to Amazon and social media in long form and photographs separately attached to the email rather than embedded.
- An effective promotion needs certain key elements. An Amazon link on its own with just the blurb for a book is only two of those elements. Recently I have had to say no to a couple of authors because of lack of information. Poorly written blurb, no bio, no social media links, no reviews, no author page, no blog or website and nothing anywhere about themselves. Potential buyers of a book have so much choice today that information about the author is very necessary. Even first time authors with a new book, without any reviews can still have an online footprint that adds interest and enourages people to buy their work. Create an Author Page on Amazon as one of your first tasks and make sure you update with all your books as they become available so they are in one place.
- It is also important to participate in the promotion by sharing the link that is supplied to email contacts and also across personal networks. Answering comments is absolutely vital as it encourages others to comment and certainly for some to take the next step and buy the book.
- The first question that a new author (and some second time authors) needs to ask is ‘How will people find my book amongst all the thousands of new books uploaded every week?’ Is it word of mouth, from seeing it promoted on Twitter, Facebook or Goodreads? Is it because of a blog post that you have written or another blogger’s book launch post or review? Is it because when people Google your name they come up with links to Amazon? Without any of those external prompts it may be a long wait until someone comes across your book by accident.
- There are some excellent blogs who post articles about building up your presence online and it is not my intention to make this into a tutorial. However, I have been an indie author now for 18 years and can tell you that the last four years of blogging and using specific social media sites, has been the most effective method of promoting my books.
- Even if you do not actively use social media for personal communication, you do need to have those platforms for your work. I am afraid that simply putting the book and a blurb on Amazon and waiting for people to rush to buy the book will not work. You need to have a footprint in the sand for readers to follow. At the very least make your presence felt by having a Facebook and Twitter account. Follow other authors and reviewers and share their tweets and posts until you have built up a like-minded following that will reciprocate when you need help promoting your new book.
- I now have a permanent platform to promote authors here on Smorgasbord. Sally’s Cafe and Bookstore has a number of promotions geared to continuously promoting authors on the shelves and I love the fact that so many of you are taking advantage of them. Each post is linked automatically to my social media networks and are boosted there a number of times. Once on the shelves an author can enjoy updates every four to six weeks for a new book release or a great new review, and it is a place where an author can remind readers on a regular basis about their work. The posts will also be on the blog for at least a year and can be reshared by the author on social media several time to reach their own growing audience.
If you are not in the Cafe and Bookstore and would like to know about the various promotional opportunities then here is a link.
https://smorgasbordinvitation.wordpress.com/sallys-cafe-and-bookstore/
Take advantage of my network that I have built up over the last four years to develop your own online presence and promote your work.
Reblogged this on Chris The Story Reading Ape's Blog.
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Thanks for sharing Chris.. hugs xx
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My pleasure Sally- Hugs back ❤❤❤
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This is a great idea. I’ve been learning more about promotion (and there’s so much to learn!) and I’ve come to the conclusion that cross-promoting is a great way to go for me.
I’ve already decided to dive into back-reading your site to find more tips on how you’ve gone about it, Sally. I’ve got a backlist of unpublished books simply because I don’t want to release them until luck and hope aren’t a major part of my marketing plan.
Thanks so much for posting so many of your lessons learned online. 🙂
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Hi Cathleen I popped over and took a look and you have a terrific blog. You have more than enough on Amazon with books and reviews to do a New on the Shelves if you would like to do that.. just email me sally.cronin (at)moyhill.com it would be a pleasure. Sally
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Thanks, Sally. I’m getting the font on my cover professionally done, so I’ll avail myself of your generous offer as soon as the designer finishes. 🙂
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Thank you for sahring Catalina hugs x
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Sound advice Sally! xx
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Thanks for sharing Sue.. xxx
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My pleasure, Sally xx
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Reblogged this on Sue Vincent's Daily Echo.
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Reblogged this on When Angels Fly.
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Thanks very much for sharing. Sally
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Welcome!
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When I published Walking over Eggshells in July 2013 I had no idea you had to market or tell people etc I had no FB page, didn’t know one end of a tweet from another and though Linked’in was for job seekers. I sold 12 copies in the first year which was pretty good for no advertising!! how ignorant I was! thank you for all your hard work Sally 🙂
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Well you certainly have a great presence online now Lucinda.. and you are always welcome over here with your updates.. x Sally
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Reblogged this on Wind Eggs and commented:
I’m running a free book promotion on Raising Hell, and The Worst Noel at Smashwords as part of their read an eBook week. (My most popular book, Cigerets, Guns and Beer is half off at $1.50). But I’m not that great at promoting. Fortunately, Sally Cronin has a few promotion tips I can use and I thought I’d share them with you.
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Hi Phillip, as you contributed a short story at Christmas and I promoted your books then, you are now in the Cafe and bookstore so next time you have an offer, new book out or a great review you want to share let me know and I will include in one of the twice weekly updates. Sally https://smorgasbordinvitation.wordpress.com/sallys-cafe-and-bookstore/
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Reblogged this on The Beauty of Words and commented:
Here’s a site that all of us social media attendees should check out. Sally’s a lovely, warm person, so it’s worth seeing a blog that’s really living up to everything a blog can be. 🙂
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Thank you for the kind intro Cathleen. x
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You do great work, Sally.
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Thanks John.. would love to do more. xx
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Sally, thank you for always giving such help and support to us all. I appreciate that you put so much hard work into it, to make it easier for us. Love and hugs xxx
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Happy to Judy.. I just want authors to make the very most of it to sell more of their work.. hugs xx
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You offer wonderful opportunities for writers, Sally. Way to go! ❤ ❤ 😀 We should all thank you.
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And there is a special place waiting for you Tess. XXX
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Aww. Shucks. Aren’t you a jewel. Thank you, but I mean what I say. xx ❤
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I know you do Tess. hugs ♥
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Thank you for all that you do to promote and support others, Sally! Hugs!
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I wish I could do more Jan.. hugs xx
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You are an awesome author, blogger and above all a wonderful friend Sally. Your unique effort of promoting Indie authors free through your blog is a blessing for all of us. Love and hugs.
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Thank you Balroop and delighted to have you on the shelves. hugs x
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Excellent, Sally. We could all benefit by referring prospective guests to this post when the info they submit is scanty ♥
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Thanks Tina.. have a lovely weekend. love and hugs ♥
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