I do have issues with Amazon on a number of fronts including their reviewing criteria and oversight and also their treatment of Indies who are not affiliated into one of their Kindle programmes. I have no problem paying commission to a book seller but recently they hiked that for non-Kindle book authors which is I consider to be unfair.
There is quite a bit of benefits thought to not being affiliated to Kindle in as much as it offers me a great deal more freedom about where I do sell my books and how I share them. This includes having my own selling site where I can offer my books at a much reduced cost because there is no sales tax, VAT or commission.
We often get asked by the authors we work with if they should be listed on Smashwords. The answer is yes, because unlike Amazon, which might be one of the largest booksellers on the planet.. being in Smashwords Premium Catalog gives you access to some of the other major book suppliers in the world.
There are some formatting changes that are needed for ebooks particularly if they have graphs or lists but the effort to be included in the Premium Catalog are well worth it.
Here is an extract from the Smashwords site that gives you the information.
Smashwords Distribution Information Page
How Smashwords Distributes Ebooks
(and how to get fast tracked into the Smashwords Premium Catalog)
This page describes how Smashwords distributes ebooks to a growing network of online retailers, mobile app platforms and affiliates. Of the 420,000+ original ebooks we publish, over 300,000 are in our Premium Catalog, which is what we distribute to major ebook retailers and library platforms.
Please carefully study this page to learn what you, as the author or publisher, can do to maximize the distribution of your books.
Smashwords offers three primary catalogs, our Premium Catalog, our Standard Catalog and our Atom/OPDS Catalog.
1. Premium Catalog (Reaches Global Retailers and Libraries): Once your book is accepted into the Premium Catalog, we automatically distribute it to major online retailers. Notable retailers in the Smashwords distribution network include Apple (operates iBooks stores in 51 countries), Barnes & Noble (US and UK), Scribd, Oyster, Kobo, Yuzu, Blio and Inktera (formerly Page Foundry). Our industry-leading library distribution reaches OverDrive (world’s largest library ebook platform serving 20,000+ libraries), Baker & Taylor Axis 360, Tolino, Gardners (Askews & Holts and Browns Books for Students), and Odilo (2,100 public libraries in North America, South America and Europe).
Partners that power multiple stores: Some of our partners mentioned above power, supply or operate additional digital storefronts. For the sake of clarification, the distribution partners above are “Primary” partners, and if they operate, supply or power other stores, the stores are “Secondary” stores. These secondary stores further extend the reach of the Smashwords distribution network. Please note that the stores operated by our partners change frequently. If you’re opted in to one of the primary stores above, your books may automatically flow to any secondary stores they launch, supply or power. This is a good thing assuming you have world rights to your books, as most self-published authors and publishers do (if you do not have world rights, or if you need to block distribution to certain territories, please contact the Smashwords Support team for instructions on how to block by territory). Although we will endeavor to update the listings below from time to time, please note that the list may be incomplete. Here’s a summary of secondary stores.
Kobo powers the ebook stores of multiple ebook retailers around the world. Simply by distributing to Kobo via Smashwords, your books may also reach WH Smith in the UK, FNAC in France and Portugal, Livraria Cultura in Brazil, Angus & Robertson Bookworld in Australia, Bookworld in Australia, Indigo in Canada, Collins in Australia, Feltrinelli in Italy, bol.com in the Netherlands, Paper Plus in New Zealand, Play in Great Britain, Rakuten in Japan, Buy.com (now Rakuten) in the US, PriceMinister in France, Crossword and WHSmith in India, Eason & Son, Ltd in Ireland, Mondadori in Italy, The Paper Plus Group in New Zealand, National Book Store in the Philippines, Pick ‘N Pay in South Africa, La Central in Spain, Dogan in Turkey, participating Booksellers Association Stores in the UK, and participating American Booksellers Association stores in the US, and Orbile in Mexico (Orbile is a partnership between two large Mexican book retailers, Porrúa and Gandhi).
Inktera operates retail site Inktera.com and powers multiple apps across iOS and Google Play including Athanatos, Book Bronco, Caffeine Nights, Cricket Books, Digital Pretium, Digital Turbine eBooks, EverAfter, IndieReader, Inktera Books, MediaRewards, Morgan Rice, Oasis eBooks, OneClique, TribBooks, Versent Books, and EverAfter (app for romance); and operates Android ebook store apps for Cricket Wireless and Asus.
Baker & Taylor operates Blio, an ebook store and also operates Axis360, a major supplier of ebook checkout systems to public libraries.
Gardners, also mentioned above, powers hundreds of small white label ebook stores; operates Hive.co.uk which powers ecommerce operations for hundreds of physical stores; operates Askews & Holts, a large supplier of ebooks to public libraries in the UK and other countries; and operates VLeBooks which powers ebook checkout systems for academic libraries.
Read the rest of the list of Smashwords partners and how your book might benefit: https://www.smashwords.com/distribution
I hope you have found this of interest and please feel free to share. Thanks Sally