Smorgasbord Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Source: Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

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About Smorgasbord - Variety is the Spice of Life.

My name is Sally Cronin and I am doing what I love.. Writing. Books, short stories, Haiku and blog posts. My previous jobs are only relevant in as much as they have gifted me with a wonderful filing cabinet of memories and experiences which are very useful when putting pen to paper. I move between non-fiction health books and posts and fairy stories, romance and humour. I love variety which is why I called my blog Smorgasbord Invitation and you will find a wide range of subjects. You can find the whole story here. Find out more at https://smorgasbordinvitation.wordpress.com/about-me/

One thought on “Smorgasbord Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

  1. Pingback: Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin – The Militant Negro™

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