Smorgasbord Cafe and Bookstore – New Book on the Shelves 2021 – #Free book promotion

If you are not already in Sally’s Cafe and Bookstore you may like to take a look at what you as an author will gain by being there.  Please read the section on what I need to do this effectively both before and after the promotional post.

Please note: It is very difficult to promote authors who have no online presence. A blog is great but if you are to reach potentially thousands of readers for your book, you do need to be on Facebook and Twitter preferably. I will be sharing the promotion on those platforms, but if you cannot respond to those that share your post, then it does not help sell books.

Please only contact me if you have some online platform that readers can connect to you and that includes an Amazon Author Page.

Smorgasbord Book Marketing – Setting up your Amazon Author Page

As an author in the Cafe and Bookstore you will be able to take advantage of a number of promotions regularly.

New authors to the cafe are promoted in and individual New Author on the Shelves which will also promote your other books with all the links to read reviews and buy direct from Amazon. Your post will look like this

New Author on the Shelves – #1960s #Thriller – Paris Escapade by Ted Myers

On Mondays, Wednesdays and Fridays you have an opportunity to share your most recent release or a review for one of your books in the Cafe and Bookstore Author Update. Three or more authors are featured and if everyone shares to their own social media this offers an opportunity to reach not just my 46,000 + contacts but many thousands more.

I am very happy to feature any author on the shelves every four weeks to six weeks but it does help if you keep me updated of new releases and reviews. I do check authors regularly but with over 150 authors on the shelves at any given time it makes my life easier if you can remember to drop me a line to

If you have a new release that is due in the next few weeks I suggest that you feature your previous book with its reviews in the first promotion and get your books on the shelves and then we can do another promotion when the new book is available.

If you have a recent release that is receiving great reviews then this is a good place to share that news.

For this I will need the following emailed to if you are not already an author in the bookstore. 

  1. Link to Amazon for the book ( and even  if you have one book please set up an author page as this is an essential marketing tool and makes it a great deal easier for people like myself who are promoting your work) Also if you have a central book link site on your blog or website that is useful. I can only promote your book effectively online if it is on Amazon and even more so if it is also in Eversion.
  2. I will need an author profile photo or image and your official author’s bio.  Please send any images attached to the email not inserted into it.
  3. You main social media links including website, blog, twitter, facebook, linkedin, and goodreads . Links in full please not short links, I will do that when they are inserted into the post.
  4. Goodreads is an essential site for an author, particularly now with Amazon’s policy of only allowing you to post a review on your country of origin. In recent months Amazon has been updating reviews and sharing them on multiple sites which is helpful. On Goodreads you don’t have to have bought the book from Amazon (so bookstores and other online bookshops) and also you don’t have to spend £50 or $50 for the right to review a book that you have been sent as an ARC or gifted! This means that reviews from around the world can be posted and seen by potential readers.
  5. In my experience of promoting authors in the last 20 years, it is not as effective if you do not have some presence on social media and a central page on Amazon or Goodreads where readers can connect with you and see all your work together in one place.
  6. If  you do not have at least two social media accounts then you are limiting your book marketing potential.
  7. Please note that my blog has some young followers so I do not accept 18+ books.

What I will do.

  1. I have 46,000 + connections around my social media platforms of Blog, Twitter, LinkedIn, Tumblr, Goodreads, Pinterest, Mewe and Facebook and I will automatically link the post to those sites and also boost again during the day.
  2. The post will be included in the weekly round up on Sundays.
  3. Your books (up to 7 covers of recent books) along with your profile photo, book covers, links to Amazon and your main website will then be put into the bookstore where it will stay permanently.
  4. You can then be included in the Cafe and Bookstore updates which will go out twice  a week with any new releases and with exceptional reviews (for the reviews would suggest leaving six weeks between being included in an update)

What I would ask you to do.

I love promoting other authors and I am very happy to do so as a FREE service but it does take considerable time during the week to compile and promote  posts with several authors work. It makes a difference when authors participate in the process. Also it works best when authors in the Cafe share other author’s updates from time to time. This is a team effort and your ongoing participation is appreciated.

Book promotions work best if it is a collaboration..

On the day I will send you a link to your post that I suggest you send out to all your email contacts.. I also ask you to share on your own social media sites and I suggest that if you are a blogger too; you reblog a couple of days later.

Twitter and Facebook

I will tag you on Twitter if you have an account and I would ask that you respond to those people who have shared your post. This is a great way to meet like minded writers and readers who are of course potential purchasers of your books.

Responding to comments.

I have found in the last three years that there is a very strong connection to sharing and commenting on promotional posts if the author engages with those who have taken the time to leave their comments. So I will ask you to pop in over the first few days to respond to them individually as a global comment will not be seen by anyone..

I belong to a very generous community of writers who have books themselves or blog regularly. If you would like to be part of that community on a regular basis then you are very welcome.

Your books will stay in the Cafe and Bookstore for six months but if you are not finding the listing beneficial or are not interested in regular updates then I will move your listing into a separate directory. I will also move authors who are not actively promoting their books or I have not heard from for several months into the directory too.

Also, I will usually find a notification of a new book when I am checking my social media but it is much simpler if you contact me directly once your new book is available to buy on

Also I have a FREE Pdf of my book marketing series available with step by step guide to setting up your online platforms and you can obtain a copy by emailing me on


Look forward to hearing from you…..thanks Sally

46 thoughts on “Smorgasbord Cafe and Bookstore – New Book on the Shelves 2021 – #Free book promotion

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  4. I’m still a bit confused about what you need to put my book in your store. I’m currently working on the prequel which I hope will be out by December.
    Sherrie Miranda’s historically based, coming of age, Adventure novel “Secrets & Lies in El Salvador” is about an American girl in war-torn El Salvador:
    Her husband made a video for her novel. He wrote the song too:

    Liked by 1 person

  5. Reblogged this on Smorgasbord – Variety is the spice of life and commented:

    I have updated the New Book on the Shelves promotion for new and existing authors in the Cafe and Bookstore. At the end of August readers will be back from their holidays and looking for their next read. I have added some new promotional opportunities and there will be more to come in September. If you are in the bookstore and have a new release coming out in the next few weeks, don’t forget to let me know. If you are a new author to the blog then you will find out how to get started.


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  7. You are so generous, Sally, with your time to do this. I hope all authors appreciate what you do to help them by promoting their books. I know I am deeply grateful for all that you do to promote my books. I will do anything and everything to help you back. Thank you!
    I will have two more new books coming out this year within the next few months. I will keep in touch when they are published. 🤗 xx ❤️

    Liked by 2 people

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  9. Hi Sally, I have just suggested your great service to fellow blogger, writer, and publisher, Daniel White. I have featured his new book on my blog today, and recommended your bookstore promotion to him.
    Best wishes, Pete.


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  13. Sally, its very kind and generous of you to provide a space like this for authors and especially newbies like me. I would love ‘Roads’ to be a part of this and I would love to help in promoting other author’s books. However, I would need a step-by-step guide to do this and I might come back to you with a hundred questions. But please count me in and thank you again:)

    Liked by 1 person

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