Author Jaq D. Hawkins explores the various options for paid advertising as an Indie Author. She is inviting your opinion. She is the guest of The Story Reading Ape who also has a comprehensive archive of excellent Indie Author self-help articles, written by experienced and successful writers.
The question will come up for every indie author. It isn’t “Should I advertise?”, but “How should I go about advertising?”
After all, if no one knows your book exists, how will you get any sales? The Internet is loaded with articles about “getting the word out”. What is often omitted from these articles though, is that no matter how important your story is to you, it’s one of thousands in the great reading pool for the readers that might buy your book, IF it’s what they want to read and IF they find out it exists!
With that in mind, many indie authors have thrown money into advertising. Facebook ads, Goodreads ads, Amazon’s own advertising programs and many independent sources are all quite happy to accept your advertising money. The question is, will that advertising ever result in enough sales to cover the costs?