Smorgasbord Blog Magazine – Writer in Residence -#bookcovers – Persuasion by Paul Andruss

It has long been recognised by the marketing industry that certain images and playing to our fantasies, will make a huge difference to the sales of a specific product. Puppies and toilet paper, sexy woman and Cadbury’s Flake, Good looking guy running over rooftops to leave a box of chocolates on your beside table! Paul explores this in relation to our book covers and how the use of an appealing face… and body might just get people to buy more.

Smorgasbord Blog Magazine

Welcome to the monthly post by Paul Andruss. This time he looks at book covers and their influence on the buying public.. Some interesting experiments that show that time spent on this element of your book is as important as the words inside.

(Andruss) Jane Austen: literary giant or saucy little minx? 

You decide *

They say a picture is worth a thousand words.

What if they were wrong?

What if a picture was worth 60,000 words?

60,000 words is almost the length of an average novel.

What if you could instantly download 60,000 words of high impact, emotion-filled advertising straight into the brains of potential readers in the blink of an eye?

Would you hesitate?

Would you heck as like!

Human beings, and other primates, are unique among mammals in that we see in colour. Our eyes have two kinds of light receptors called cones and rods.

Mammals…

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