A guest post by Jacq D. Hawkins on the meaning of FREE when attached to a book offer and how to think about it from the consumers’ perspective.
One of my pet peeves in marketing is when someone offers something for free, but it isn’t really free. For example, recently I clicked on a free sample for a cosmetic, only to find that after getting your address details, they ask for a credit card because to get the free sample you have to subscribe to receiving a jar of cream every month and according to reviews, trying to cancel it is a nightmare! I closed the window and moved on.
In the realm of book sales, giving away free books has been a legitimate tactic since the indie publishing culture started. In the early days, free sales on Amazon would bump your sales figures and bring your book into that coveted top 100 where full price sales would follow. Amazon changed that so that the free books don’t affect the paid sales figures, but many authors still do…
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