Smorgasbord Blog Magazine – Weekly Round Up – Pad Thai, Book Marketing new series, Big Band Sounds and all that Jazz

Welcome to the round up of posts that you might have missed on Smorgasbord this week.

New series – Sally’s Cafe and Bookstore – Book Marketing.

As part of my career I have been responsible for both sales and marketing departments in Advertising and telecommunications. I took my experience across to publishing in the 1999 when selling the services of a self-publishing company in Canada and then with our own authors from 2004 for our publishing company and with regard to my own books.  The principals of selling a product are the same whatever the industry and one of the key elements is to find your buyer first.

I will cover that in part three of the series as I felt that I should address an issue that has cropped up several times in the years and certainly more so in the last few weeks that I have been promoting authors here on Smorgasbord, and being a key selling element for books, I wanted to address first.

This week I featured the Amazon Author Page and is importance in selling books. Far too often I am asked to add an author to the Cafe and Bookstore and I find that they either have no Author Page or there are books missing, no biography or photo.   Also that even when those elements are included there are missing books.

I am missing books because of a very frustrating anomaly. As an author in Ireland, and independent, not through KDP, Amazon has interpreted the rules on VAT and have demanded that we register for VAT even though print books are not subject to that Tax here. And even if it was, most of us do not reach the 37,500 Euro threshold for registration (only wish I did!). So we took my print books down and I sell them locally through bookshops and at events. So you will only see my Ebooks available which is the majority.  For me that is fine as that still allows me to sell my books to a global market, and to be honest most international sales prefer Ebooks as they are less expensive and don’t incur post and packaging charges.

However, for an author not faced with that issue it is important to have a central selling point for your books…and a link that you can give out on your blog, social media, email signature, business cards etc.

I have been asked why it is necessary to have an Author’s Page on Amazon if authors already have a presence  on book promotion sites where their covers, blurb, reviews and a link to Amazon are featured.

The answer is that like my Cafe and Bookstore  and Goodreads, they are book marketing sites not selling sites, so the reader still has to go through a two step process.

That is not to say that they do not provide a valuable service in identifying your books to potential reader (be careful of how much you are paying for the privilege) Goodreads are free as is the Cafe and Bookstore but others will charge.

When the potential readers click on the buy link to Amazon, it is a good idea if they go to a central selling point for several reasons, the most important being is that they don’t just see one book, they see all of them. And they may well decide to buy more than one book, especially if the book they clicked on is one of a series with two or three books before it.

Also, having an established author page with all your books, bio, photograph, rss link to your blog establishes enhances your credibility as an author.

I hope you will read the post and I have taken screen shots of the various steps to give you a guide to the process. If you do not feel confident enough to create the page yourself, then ask someone you are happy to share your Amazon password with and who is computer savvy to follow the directions.

Also I am happy to pop in and take a look at your Amazon Author Page and offer some suggestions as to how you might create a stronger selling message.

New series. Sally’s Cafe and Bookstore Book Marketing – Part one – a step by step guide to setting up an Amazon Author Page – an essential selling tool.

https://smorgasbordinvitation.wordpress.com/2019/08/24/sallys-cafe-and-bookstore-book-marketing-setting-up-your-amazon-author-page-by-sally-cronin/

Just a reminder of the new Sunday Interview series beginning Sunday 8th September exclusively for authors in the Cafe and Bookstore. If you are not already in the bookstore there is a link in the post that gives you the details..

https://smorgasbordinvitation.wordpress.com/2019/08/18/sallys-cafe-and-bookstore-new-series-sunday-author-interview-coming-soon/

My thanks as always to the wonderful contributors to the blog and you will be delighted to hear that William Price King will be back from his summer in the Alps above his home in Nice, to share more musicians who have impacted the industry in the last 50 years.

Let me see if I can whet your appetite…Chicken and parmesan meatballs with a creamy lime and caper sauce…an iconic dish in Thailand called Pad Thai…

https://smorgasbordinvitation.wordpress.com/2019/08/21/smorgasbord-blog-magazine-the-food-and-cookery-column-with-carol-taylor-east-meets-west/

This week the music that filled the house when I was growing up, and my parents were still dancing to it well into their 70s. The Big Band Sound.

https://smorgasbordinvitation.wordpress.com/2019/08/20/smorgasbord-summer-music-festival-the-big-band-sound/

A lot of feedback on this post on the benefits of volunteering for all ages and for both volunteer and those they are helping.

https://smorgasbordinvitation.wordpress.com/2019/08/19/smorgasbord-something-to-think-about-volunteer-work-getting-the-most-out-of-life-sally-cronin/

Two more chapters from my novel Just an Odd Job Gird.. and Chapter Three is all about the interview with the employment agency and some fun and games in Imogen’s first job.

https://smorgasbordinvitation.wordpress.com/2019/08/24/just-an-odd-job-girl-serialisation-chapter-three-the-interview-sally-cronin/

In Chapter four, adventures in the dental practice with fainting fits, toupees and x-ray disasters.

https://smorgasbordinvitation.wordpress.com/2019/08/25/just-an-odd-job-girl-serialisation-chapter-four-the-dental-practice-sally-cronin/

The final letter home in August 1986 as I would be going to the UK for two weeks and then we began extending our Sunday telephone calls. This post covers are trip to Barbados, and you don’t want to know where that sand went!

https://smorgasbordinvitation.wordpress.com/2019/08/22/smorgasbord-letters-from-america-barbados-and-the-last-letter-home-1986-sally-cronin/

This week on Colleen’s Tuesday Poetry Challenge 141 we have a photo prompt… and I decided to respond with a Butterfly Cinquain..

https://smorgasbordinvitation.wordpress.com/2019/08/22/smorgasbord-poetry-colleen-chesebros-weekly-tanka-challenge-butterfly-cinquain-message-in-a-bottle-by-sally-cronin/

This is the final post of Debbie the DogLady who lives in Toronto, Canada and posts about travel, music, life and of course dogs. I have chosen four of her dog sitting adventures to share with you and in this post we meet Muskoka a labrador with a taste of cigarette butts and socks…

https://smorgasbordinvitation.wordpress.com/2019/08/19/smorgasbord-posts-from-your-archives-potluck-dogsitting-chapter-four-muskova-by-debbie-the-dog-lady/

This is the final post from Marsi, who with her husband Robert, embarked on a four month journey west.This post only has one photograph, but I thought it would make an amazing prompt for a bit of fiction…..35mm Film Photography – One Hit Wonders: Tumbleweeds in Thompson Springs, Utah by Marsi

35mm film photography Tumbleweeds inside the Thompson Springs Motel, Utah

https://smorgasbordinvitation.wordpress.com/2019/08/19/smorgasbord-posts-from-your-archives-potluck-35mm-film-photography-one-hit-wonders-tumbleweeds-in-thompson-springs-utah-by-marsi/

In the final post from L.T. Garvin for this series, I have selected  this on some of the excuses given and also predicaments some crazy criminals get themselves into. Crazy Criminals (2015)  by L.T. Garvin

puschel-476461_640

https://smorgasbordinvitation.wordpress.com/2019/08/20/smorgasbord-posts-from-your-archives-potluck-humour-crazy-criminals-by-l-t-garvin/

For the last post in this series from the archives of author Claire Fullerton, I have selected one of her book reviews. Claire is prolific reviewer and always brings out the best in both book and author…The Stolen Child by Lisa Carey reviewed (2017) by Claire Fullerton

https://smorgasbordinvitation.wordpress.com/2019/08/20/smorgasbord-posts-from-your-archives-potluck-bookreview-the-stolen-child-by-lisa-carey-reviewed-2017-by-claire-fullerton/

This is the final post from the archives of Smitha Vishwanath who shares poetry, wonderful travel posts and life experiences on her blog. I have chosen this poem for the last post in Smitha’s series, not just because it is beautiful, but also because it won the Certificate of Outstanding Performance from Asian Literary Society. Dewdrop- The Love of the Wind (2018) by Smitha Vishwanath

dewdrop

https://smorgasbordinvitation.wordpress.com/2019/08/21/smorgasbord-posts-from-your-archives-potluck-poetry-dewdrop-the-love-of-the-wind-2018-by-smitha-vishwanath/

This is the final post from author K.D.(Karen DeMers) Dowdall’s archives and she also has some news, with The Captain’s Witch, her latest book being released on September 1st. I have chosen one of Karen’s book reviews as her last post as I thought the cover was very striking. A Review of The Starling by Kathy Lauren Miller (2017) by Karen DeMers Dowdall

https://smorgasbordinvitation.wordpress.com/2019/08/21/smorgasbord-posts-from-your-archives-potluck-a-review-of-the-starling-by-kathy-lauren-miller-by-karen-demers-dowdall/

This is the first post from the archives of the eclectic blog of writer Marilyn Armstrong. I selected it as it gives some background to the title of both her blog and her book. As writers we are inspired by experiences, images, people, emotions and the list goes on. I thought this was very special. The 12-Foot Teepee (2012) by Marilyn Armstrong

https://smorgasbordinvitation.wordpress.com/2019/08/22/smorgasbord-posts-from-your-archives-potluck-the-12-foot-teepee-2012-by-marilyn-armstrong/

This is the first post of author Antoinette Truglio Martin who began blogging in 2018.. I am going to share four posts from her archives that were part of her A-Z challenge last year.  Since my downfall is and has always been food….I enjoyed browsing Antoinette’s challenge. A is for Artichoke.

https://smorgasbordinvitation.wordpress.com/2019/08/22/smorgasbord-posts-from-your-archives-potluck-blogging-a-z-challenge-2018-antoinette-truglio-martin-a-is-for-artichoke/

This is the first post from the archives of Anne Copeland, writer of nonfiction articles, books, and poetry, as well as a mixed media and fiber artist. I have selected this post as I found it profoundly moving and inspiring. The Day in the Life of a Child (2018) Anne Copeland

pexels-photo-346796

Image courtesy of Pixels

https://smorgasbordinvitation.wordpress.com/2019/08/23/smorgasbord-posts-from-your-archives-potluck-the-day-in-the-life-of-a-child-2018-anne-copeland/

This is the first post from author and designer, Valentina Cirasola who has three blogs all under the same roof to enjoy.Friday Fashion Blog   Home Designs Master Blog and The Good Life Blog. I have chosen this post to start Valentina’s series as I found this ritual fascinating and will be trying the technique with our next bottle of cheap red plonk… plus I do like fennel to eat. Is There A Trick in Fennel And Wine? (2011) -Valentina Cirasola

https://smorgasbordinvitation.wordpress.com/2019/08/23/smorgasbord-posts-from-your-archives-potluck-italy-is-there-a-trick-in-fennel-and-wine-2011-valentina-cirasola-author-and-designer/

This is the first post of author Ellen Hawley who has enjoyed a wonderfully varied career before leaving the United States to settle in Cornwall. Weather – The Beast from the East (2018) by Ellen Hawley

https://smorgasbordinvitation.wordpress.com/2019/08/25/smorgasbord-posts-from-your-archives-potluck-weather-the-beast-from-the-east-2018-by-ellen-hawley/

New book on the shelves

https://smorgasbordinvitation.wordpress.com/2019/08/20/sallys-cafe-and-bookstore-new-book-on-the-shelves-daddy-wont-let-mom-drive-the-car-by-j-e-pinto/

Author Updates

https://smorgasbordinvitation.wordpress.com/2019/08/19/sallys-cafe-and-bookstore-author-update-reviews-dorinda-duclos-lucinda-e-clarke-sue-coletta/

https://smorgasbordinvitation.wordpress.com/2019/08/23/sallys-cafe-and-bookstore-author-update-reviews-jessica-norrie-jack-eason-d-g-kaye-and-diana-j-febry/

We have now worked our way down to the liver and in the surrounding area you will also find some other vital organs, the pancreas, gallbladder and the intestines.

Image

https://smorgasbordinvitation.wordpress.com/2019/08/21/smorgasbord-health-column-major-organs-and-systems-of-the-body-the-digestive-system-part-five-pancreas-gallbladder-and-intestines-sally-cronin/

https://smorgasbordinvitation.wordpress.com/2019/08/20/smorgasbord-laughter-lines-resident-comedian-d-g-kaye-and-some-more-one-liners-from-sallys-archives/

https://smorgasbordinvitation.wordpress.com/2019/08/22/smorgasbord-laughter-lines-headline-news-and-the-cake-bake-sale/

Thank you for dropping in today and for all your support.. I hope you will join me again next week.

11 thoughts on “Smorgasbord Blog Magazine – Weekly Round Up – Pad Thai, Book Marketing new series, Big Band Sounds and all that Jazz

  1. I was traveling a good part of the week, Sally. I normally have read all of your material during the week, but I am playing catch-up today now that I am home.

    Liked by 1 person

  2. Thank you, Sally, for including my dog stories and inspiring me to write more! 💖 I’ll be talking about that in my next blog post (on Tuesday) and highlighting your new Cafe and Bookstore. Cheers!

    Liked by 1 person

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