So far in this series I have focused on Amazon Author pages, Goodreads and the book marketing potential of your covers, titles, tag lines and key words: https://smorgasbordinvitation.wordpress.com/sallys-cafe-and-bookstore-book-marketing-series-2019/
In the next three posts I am going to look at the online social media platforms that are helpful in your efforts to market your books. None of them are perfect, not least of all because of the amount of personal data that is collected, but you are in business as an author and advertising is a key element of your strategy.
This week I am going to focus on blogging which in my experience over the last seven years is the one that offers the most options when it comes to book marketing, as it is combined with another crucial element… the marketing of you the author.
Blogworld is probably the most effective watering hole for writers.
There are an estimated 60 million bloggers on WordPress alone, and I recognise that it can take time to establish your own community of writers and readers. I started my own blog in 2012 but it was not until September 2013 that I really began building my brand consistently.