Sally’s Cafe and Bookstore – Book Marketing – Online Watering Holes for Authors – Twitter – Step by step guide set up for authors – Sally Cronin.

So far in this series I have focused on Amazon Author pages, Goodreads and the book marketing potential of your covers, titles, tag lines and key words and making best use of your blog:

Twitter – New look and and step by step guide to Book Marketing useful functions.

The look and  functionality of Twitter has changed recently, and I have to say that I am not a fan (as yet). It is now designed for mobile devices and whilst there are a couple of useful upgrades, for someone starting an account (and some of us who have been using it for 7 years) it is over complicated for what you want to use it for.

However, as a watering hole, for your blog and certainly your books it is a useful platform to establish yourself on. There are some useful marketing features, including paid advertisements, but there is a great deal of free functionality that you can take of advantage of first. To be honest I don’t use all the bells and whistles as I do everything manually, but do find it helpful to use some of their basic marketing options.

I will work my way through the new interface with some of the key elements that you need to focus on as an author with books to market.

And the first place to start is your profile.

On the left of the page you have the new menu and if you click on Profile it will bring up the above page. When you sign up for your account you will be offered a similar page to the one below and also should you wish to edit in the future.



As in the previous posts on marketing your book, it is important that the image that you use as your profile photograph is one that potential readers of your books can connect and relate to. Leaving it blank is not an option as most people think it suspicious that you don’t want to show your face and won’t follow you back. If you are an author then I suggest a good photograph of high quality that you can reduce in size and still retain the definition. Some people will share the picture of a pet or flower but they won’t necessarily sell your books for you.


As an author looking to market your book then your author name should go here. Even if it is a pen name. It should also be the same name as that you use for your blog and any other social media so to develop your author brand. You have up to 50 characters to use in this segment to don’t worry if you have a very long name…

You bio

What is it that you would like the readers of your Twitter feed to do? As an author you want them to buy your books. So here is were you put the genre you write in mainly – Children’s, Fantasy, Memoir, Thriller, Crime, non-fiction – Your Amazon Author Page Link – If you have a blog then you have enough room to briefly describe what readers will find there.

You have 160 characters for this piece so work on it offline to make sure you have your selling message clear cut before you add.

Update your bio on a regular basis with new information.

Location –

This is where I actually live as I have an Irish themed book. But you don’t need to fill this in if you don’t want to.

Author website or Blog link

I use this for my blog link as it is effectively my website too.

Date of Birth.

You don’t have to fill this in.. and I don’t.

Expand your Profile with a Pinned Tweet.

Most accounts that I follow have a Pinned Tweet and you can use as a 280 character extension of your profile…or to announce news of your latest release, review, book signing, etc.

At the moment I am promoting the new bloggers series and it will stay there for September when I will change to another blog promotion. October I hope to be able to pin the news of my next release.

How to pin a tweet.

  1. Prepare your tweet that you want to use in the normal way, using all your 280 characters, and post.
  2. Go into profile in the menu and click on Tweets.
  3. Find your prepared tweet and click the arrow to the right of your name and it will offer you a number of options including Pin this Tweet to your profile.
  4. A box will come up that allows you to cancel or pin. Click pin and the tweet will now appear under your profile.

Tips to building your author network on Twitter.

This is a networking site and as an author you want to engage with others. – Like any cocktail party you need to mingle. The first steps are daunting but if you are a blogger or are on Facebook, you will already know some other authors and the first step is make a list and track them down on Twitter and follow them.

For example you know me and I am always happy to follow other authors back. And you can really get in any author’s good books if as well as following them, you retweet their pinned tweet. Usually they will reciprocate.

If you go into my profile page you will be able to see who I follow and who follows me. Click on either of those and then check the first 50 or so names and see who you also know and follow them too.

You can follow up to 2000 before Twitter will put the breaks on until the number of people who follow you is also at 2000, So it is a good idea to select 20 authors at a time and retweet their pinned tweet but also over a couple of days one of their new tweets. They will usually follow you back.

Some hashtags (identifiers and pop up to the top of the pile) that are useful for an author to use, including #writingcommunity, #amreading, genre specific such as #fantasy #memoir, location #Londonauthor, activity driven #Review and the weekly invitation to follow..#FF – Friday Follow where you can list a fair few of those that follow you to invite them to connect with each other.

Share blogs that you read that are of interest to #Writingcommunity on twitter as that will grab the attention of other authors. Writers are readers too and engaging them will lead them to your books.

When you share a post from WordPress to Twitter, if the blogger has an account it will offer you the option to follow – good idea as you already like their writing and they will appreciate it.

If you are writing guest posts for other bloggers, remember your social media links including Twitter.

Whilst this post has been focused on you as an author using Twitter to promote your books


To tag another Twitter user simply @theretwittername…so for example if you @sgc58 me, it will show up in my timeline.

When someone retweets a post about another author on my blog, such as the Cafe and bookstore new book on the shelves, I always respond and tag the author in question.

Firstly if that is you, thanking the person who retweeted in the first place will win you extra points, and a possible new reader.

Also if you are the person who retweeted the post, you have someone else to follow.

Avoiding the desperate and scammers on Twitter.

Although not specific to authors, there are some people that you don’t want to follow or following you. You can prevent most of that by using your advance filters.

Go to More in your menu

Select notifications and then Advanced Filters

You can select a number of options about who you receive notifications from.

I have chosen not to receive the notifications of those without a profile photo (even if it is a cat) but no profile photo, no email, no phone usually leads to someone using a fake profile (I am followed by most of the generals in the Pentagon!) or bots on phishing trips.

I think that is more than enough for one post and if you have found useful. I do have some more Twitter tips that are more general and will put together another post in the week for those.

Your feedback is always welcome as are your questions. Thanks for dropping in.. Sally.

54 thoughts on “Sally’s Cafe and Bookstore – Book Marketing – Online Watering Holes for Authors – Twitter – Step by step guide set up for authors – Sally Cronin.

    • It is a networking site Pete, so it does require interaction and it depends how much time you want to give it each day. I don’t just follow authors as there are some very interesting bloggers out there and characters who make me laugh and spark off writing ideas. But even just setting up your account with your book in the pinned tweet will be a good start. Many people retweet your posts here on my blog and I retweet them again and thank them when they do. If you had a Twitter account I would have tagged you, and most would have followed you automatically. When I tweet one of your posts it has the potential to be seen by my followers, and every time it is retweeted which could be 20 times, it has the potential to be seen by thousands more. So from a book marketing and a blog perspective it can be very useful.

      Liked by 3 people

      • No that’s fine Pete.. your name is there visibly to anyone who goes in to your account. My twitter handle is @sgc58 – so not an issue. If you go in and put a pinned tweet with details of your book.. link to Amazon etc then it will stay there even if you are not doing very much.. Add the fact you are an author as well into your profile along with the link to the blog and you are almost there.. I have followed you now and if you follow me back I will see your tweets and be able to retweet to my connections.

        Liked by 2 people

  1. I’m a big fan of Twitter, Sally. I also do like the new look it has. Since switching over to the new look, I’ve grown my following by over 600 (mostly other writers and bloggers). I seem to be able to grow my followers far more quickly than I did on the previous version of Twitter. Twitter comes in at number 3 in the most referrals I get to my blog. Only the WordPress Reader and search engines beat it.

    I’m glad you mentioned about tagging people in tweets. I also do this in the title of my blog posts by including their Twitter username. That way, the author of the post (or the author/writer the post is about) knows I’ve mentioned them. They also get notified when the tweet has been retweeted.

    And it’s so important to change our pinned tweet at least once a month (I renew mine once a week), otherwise, it can’t be retweeted by Twitter users who have already tweeted it.

    Finally, (this is for bloggers who have not done so) please remember to connect your Twitter account to your blog. If you don’t do it, @WordPressCom comes up as the Twitter user name when retweeting. Why should they get the credit for your work?

    Liked by 1 person

  2. Twitter all seems rather ephemeral and 15-minutes-of-fame-y, but I must admit I’ve spent no time on there worth mentioning. Thanks for the beginner’s guide though. I will bookmark this in case I ever find time to go on there and do anything with the account I set up a couple of years ago.

    Liked by 1 person

  3. Fabulous and concise Sal. Like you, I don’t care for the new platform. The worst is when a notification is a reply from someone, only Twitter doesn’t bother to show the original link anymore so you can remember a conversation you had days before, lol. And I don’t have time to play with the bells and whistles either. And I never even thought to go into settings to narrow the field. I’m heading there now. You aren’t the only one with the whole Pentagon following you. LOLOL ❤

    Liked by 2 people

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  6. Excellent how-to for new and not so new Twitter users. Something that may appeal to some users is the Twitter sister app? called Tweetdeck. It allows you to categorize who you see and interact with by allowing you to create columns of tweets. One of my columns is for my own tweets, a second is for tweets posted by my ‘close friends’ and a third is for responses to /my/ tweets.
    The ‘Close Friends’ column is like my contact list, and I set it up so I could see tweets by friends in the northern hemisphere [otherwise impossible to scroll back 12-14 hours worth of tweets!]. You’re about to be added to that list. 🙂

    Liked by 2 people

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