Earlier today I posted on the importance of guest posts as part of an author’s tool box and a great example of how to write, present and deliver is this one from Jaq D. Hawkins. As a guest of The Story Reading Ape she explores the promise we as authors make our readers.. and how to live up to it.
I recently came across a phrase somewhere on social media, “When you buy a book, you buy a promise.”
It started me thinking about what we promise to readers when we sell them a story. While we all know that book ‘buying’ is a separate hobby from book ‘reading’, every author has to assume that sooner or later, the reader will make time to read the stories they buy and the manifestation of the promises in the book description will determine whether they ever want to read another of the author’s books again.
The purpose of a book description goes beyond just making a sale. The description sends the reader’s imagination into speculation about the story to come. This raises expectations in the reader’s mind. To some extent, the reader has already told themselves a story before the author gets a chance to give them the details and a few…
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