Smorgasbord Posts from Your Archives 2021 -#Potluck #Branding – Psychology and Business by Claire Plaisted.

Since this series began in January 2018 there have been over 1100 Posts from Your Archives where bloggers have taken the opportunity to share posts to a new audience… mine.

The topics have ranged from travel, childhood, recipes, history, family and the most recent series was #PotLuck where I shared a random selection of different topics. This series is along the same lines… but is a ‘Lucky Dip’

In this series I will be sharing posts from the first six months of 2021 – details of how you can participate are at the end of the post.

This is the first post from author and publisher Claire Plaisted with some business savvy ideas for not just authors but others in a creative business.. I know that many are reluctant to consider themselves in business as an author.. but the truth is.. you are.

Psychology and Business by Claire Plaisted.

I decided it was time for some training and to learn to be more business savvy and find out how things work. Here in New Zealand, we’re lucky to have some FREE Training for Businesses in the Digital Market. I joined up and started watching the videos. The first one was on Branding.

BRANDING

It’s about who you are, what you wish to portray to others, what you do, how you do it and the story behind everything. With saying this… It’s time to introduce myself.

I’m a small business owner who went the wrong way into business. I started a company with little knowledge or thought about what I was doing. I made mistakes, which I’ll call my ‘learning curve’ and gained me some knowledge I needed to move forward. Though I have a legal company, I treated it more like a hobby business. I’d no idea how to grow my clientele list because marketing wasn’t a top priority. Not that I knew how to market my business.

Six years on…

It’s time to learn and grow. As mentioned above, the first step is BRANDING. The video I watched mentioned psychology of colour and typography. It mentioned how LOGOs are developed to grab attention of customers. Below is my original LOGO, which was designed by Lauren Waters. The design is based on an old family street light, which is still standing outside the building in Woolwich, London, over 200 years later. To me, it showed strength and character.

Styles like a Victorian Light, with a door and foot path on the bottom font edge. The words Plaisted Publishing House are in the middle of the light where you’d usually find a light bulb.
I used black and white (certainly no psychology here). The idea was to use this LOGO on colour background, however, BRANDING is about using the same LOGO consistently. Something I did to a degree, though it also had changes over the years.

Yesterday, I looked up the Psychology of Colour and Typography suggested by the video. Lots of information, and the reading started. I enjoyed reading what Richard Larson had written. It showed you what the different types of FONTs meant, along with the different meanings of COLOURS many of these used by big business. Below is a list of both along with the website so you can read and understand the concepts of this type of psychology.

Read this blog post by Richard Larson to understand the concepts behind what graphic designers do to create your LOGO. It’s an eyeopener.

Psychology of Colour in Fonts and Content Branding

FONTS AND THEIR MEANINGS

Serif fonts are associated with authority, tradition, respect, and grandeur.
Popular Serif Fonts: Times New Roman, Bodini, Georgia, Garamond, and Baskerville.
Sans Serif fonts are associated with being clean, modern, objective, stable, and universal.
Popular Sans Serif Fonts: Helvetica, Verdana, Arial, Century Gothic, and Calibri.
Slab Serif fonts are associated with bold, strong, modern, solid, and funky.
Popular Slab Serif Fonts: Rockwell, Courier, Museo, Clarendon, and Bevan.
Script fonts are associated with being feminine, elegant, friendly, intriguing, and creative.
Popular Script Fonts: Lobster, Zapfino, Pacifico, Lucida, and Brush Script.
Modern fonts are associated with exclusivity, fashionable, stylish, sharp, and intelligent.
Popular Modern Fonts: Infinity, Eurostyle, Majoram, Matchbook, and Politica.

COLOURS AND THEIR MEANINGS

Blue: Trust and Security, Calmness, Peace & Honesty, often used by banks
Green: Associated with wealth, Easiest color for the eyes to process, often used to represent health and wellbeing
Yellow: Optimistic & Youthful, Fun, Humour, Lightness, Intellect, Logic and Creativity
Orange: Stimulates Creativity & Productivity, Creates a Call for Attention
Red: Creates urgency, vitality & stamina, energy
Pink: Romantic & Feminine, Often Aimed at Girls or Women
Purple: Soothe & Calm, Intuition & Imagination

What is your business? What is your story? How can psychology help you grow your business?

Discussion is open, and comments are welcome.

©Claire Plaisted 2021

About Claire Plaisted

Claire Plaisted was born and brought up in Cheshire, England. Today she is living in New Zealand with husband and three children and loving it.

Claire is a Family History Researcher turned writer and self publisher. Claire is a prolific writer of many different genre’s. Adult Romance, Regency, Detective, Erotic, Young Adult, Sci-fi, Paranormal, Thriller, and Young Children’s adventure stories with a learning curve. Some of these are yet to be published.

Claire also helps other Indie Authors get there books online by formatting them into eBooks or Print. Sharing all book on social media, local newspapers and bookstores.

A small selection of books by Claire Plaisted

Read the reviews and buy the books: Amazon US – And : Amazon UK – Read more reviews and follow Claire: Goodreads – Website/Publishing/blog: Plaisted Publishing House – Facebook: Claire Plaisted Author – Twitter: Plaisted Publish – LinkedIn: Claire Plaisted

My thanks to Claire for allowing me to share her interesting and useful post today. It would be great if you could share.. thanks Sally.

How you can feature in the series?

All I need you to do is give me permission to dive in to your archives and find two posts to share here on Smorgasbord. (sally.cronin@moyhill.com)
Rather than a set topic, I will select posts at random of general interest across a number of subjects from the first six months of 2021. (it is helpful if you have a link to your archives in your sidebar by month)
As I will be promoting your books as part of the post along with all your information and links so I will not be sharing direct marketing or self- promotional posts in the series.
If you are an author I am sure you will have a page on your blog with the details, and an ‘about page’ with your profile and social media links (always a good idea anyway). I will get everything that I need.
As a blogger I would assume that you have an ‘about page’ a profile photo and your links to social media.
Previous participants are very welcome to take part again.
Each post is reformatted for my blog and I don’t cut and paste, this means it might look different from your own post.
If I do share a post which contains mainly photographs I will share up to five and link back to the original post for people to view the rest.

N.B – To get the maximum benefit from your archive posts, the only thing I ask is that you respond to comments individually and share on your own social media.. thank you.