Smorgasbord Posts from Your Archives 2021 – #Pot Luck – #UniversalLinks – One Link to Rule Them All by Sarah Brentyn

Since this series began in January 2018 there have been over 1100 Posts from Your Archives where bloggers have taken the opportunity to share posts to a new audience… mine.

The topics have ranged from travel, childhood, recipes, history, family and the most recent series was #PotLuck where I shared a random selection of different topics. This series is along the same lines… but is a ‘Lucky Dip’

In this series I will be sharing posts from the first six months of 2021 and on occasion I might dip into months either side to share gems. Submissions are now closed but there will be another series in January 2022.

This is the first post by Sarah Brentyn and she shares the various sites who will combine your links for books and any other platforms you are using.. very useful particularly for buy links for books.

One Link to Rule Them All 

one link to rule them all

Most of you know of the “universal” or “global” link for books. A lot of authors use it. The link allows you to customize your book url so it redirects interested readers to the correct country. (Amazon .com becomes Amazon .ca or Amazon—you get the idea.)

So, yes, I do want this. And, sure, I’m willing to learn about different options. Which is why I’m here today.

The companies that change your link range from free to one-time fee to monthly subscription. So you can assume they range in services. (They do.) We’re going from cut-and-paste-your-link to tracking sales, customizing domains, and tons of other techie stuff I don’t understand.

Some give you a link that automatically redirects your Amazon customers. So your country’s Amazon store will become their country’s Amazon store. This allows readers to quickly and easily buy your book from the site where they have an account. This is Amazon only.

Others completely transform your link. They go global and create a link that works in every country, on every operating system (iOS, Android, Windows…), in every store (Amazon, Barnes & Noble, iBooks…), on every device (laptop, tablet, phone…) so you’re not only international, you’re, like, intergalactic.

Here are a few that I’ve seen. If you use any of these, please let me know in the comments. If you know of any I’ve missed, drop those in the comments, too. Inquiring minds want to know.





Genius Link

Do you use a universal link? Do you like it? Which company would you suggest and why (price, ease-of-use, accessibility for buyers)?

I’ve been using BookLinker, and it’s worked fine, but I’d like to change it. I don’t need (or want) bells and whistles but do want to branch out (and away from an Amazon-only link). 

©Sarah Brentyn 2021

About Sarah Brentyn

Sarah Brentyn is an introvert who believes anything can be made better with soy sauce and wasabi. She loves words and has been writing stories since she was nine years old. She talks to trees and apologizes to inanimate objects when she bumps into them. When she’s not writing, you can find her strolling through cemeteries or searching for fairies.

She hopes to build a vacation home in Narnia someday. In the meantime, she lives with her family and a rainbow-colored, wooden cat who is secretly a Guardian.

Books by Sarah Brentyn

Read the reviews and buy the books: Amazon US – And on: Amazon UK – Follow Sarah: Goodreads – Sarah: Blog – Twitter: @SarahBrentyn


Thanks to Sarah for letting me share posts from her archives and I know she would be delighted to receive your feedback. Thanks Sally.


44 thoughts on “Smorgasbord Posts from Your Archives 2021 – #Pot Luck – #UniversalLinks – One Link to Rule Them All by Sarah Brentyn

  1. Thank you for introducing Sarah Brentyn to us, Sally. It looks like her writing is my cup of tea. I’ll start with On the Edge of Raindrop (downloaded). Another interesting thing I wasn’t aware of were those Universal Links. “… a link that automatically redirects your Amazon customers” – does it mean that Amazon has nothing against such a link for my Amazon/KDP-published books?

    Liked by 3 people

  2. Very useful information. Thank you for resharing, Sally! By the way: I just got my weekly dose of Ireland, on our public TV. Now we were on the West Coast. Dont ask me about the villages, but i remember there they harvest famous oysters.;-) It seems some Germans are having their feet in some doors. Lol xx Michael

    Liked by 3 people

  3. Hi Sally, thank you for sharing this post. I do know about these universal links but I haven’t used them to date. I just share the links to TSL Publications, Lulu and Amazon. I am in the process of removing all my children’s ebooks from Amazon as they are going to be included in a children’s library programme instead.

    Liked by 3 people

  4. Pingback: Smorgasbord Blog Magazine – Weekly Round Up – 7th- 13th November – Remembrance, Anniversary, 1982 Hits, Book reviews, Guest Bloggers, Health and Laughter | Smorgasbord Blog Magazine

I would be delighted to receive your feedback (by commenting, you agree to Wordpress collecting your name, email address and URL) Thanks Sally

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