Smorgasbord Blog Magazine – Weekly Update – July 25th – 31st 2021 – Billy Joel, Short Stories, Poetry, Book Reviews, Pet and Human Health, Funnies


Welcome to the round up of posts you might have missed this week on Smorgasbord.

Another week flown by and the summer is half way through in the Northern Hemisphere anyway. Nothing much to report from HQ.. my laptop that I use for the podcast in my mini-studio blew a gasket on Friday…the hard drive failed but the in house technical department has the matter in hand and I should be adding some new posts to the podcast again soon.. I do have some already pre-recorded which I will filter through in the meantime.

Thanks to William Price King for his selections for the Breakfast Show this week and Debby Gies and Malcolm Allen for their funnies. Debby has been whizzing around blogworld this week and a special thank you for all the posts she has shared this week around the usual haunts.

My thanks to you as well for all the lovely comments and shares this week of the posts, it is appreciated and keeps me motivated.. Have a lovely weekend…Sally

Chart Hits 1974 Part Two – Elton John, The Hues, The Hollies, Billy Joel.

What’s in a Name? Volume One – What’s in a Name?- Francis – Forging New Bonds by Sally Cronin

Tales from the Spanish Garden – Special story – Mollie (The Duchess) Coleman – by Sally Cronin

New Review – Balroop Singh – #Poetry Slivers: Chiseled Poetry

Book Reviews Rewind – #Paranormal #Romance – Ghostly Interference: (White Rune Series Book 1) by Jan Sikes.

Book Reviews Rewind – #YA – Amanda in Malta: The Sleeping Lady (An Amanda Travels Adventure Book 8) by Darlene foster

Etheree – Peaks by Sally Cronin

Some Health Hacks for everyday niggles such as Pins and Needles by Sally Cronin

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The Kidneys and Urinary Tract – Urinary Tract infections by Sally Cronin

Ticks – What, When and How to remove safely

Grazzi hafna from Sally aged seven to the old Prickly Pear farmer and his donkey #Influencers Sally Cronin

Smorgasbord Podcast – Who are you writing your book for?

Smorgasbord Coffee Morning – Bring a Guest – Authors Darlene Foster and Nancy Blodgett Klein

Conversational Italian for Travelers: Just the Important Phrases (with Restaurant Vocabulary and Idiomatic Expressions) by Kathryn Occhipinti

New Book on the Shelves – Existing Creatures Living Dragons by Leyla Cardena

#Reviews – #Poetry Balroop Singh, #YAFantasy M. J. Mallon, #Romance Jacquie Biggar

Cafe Update – #Reviews – #Family James J. Cudney, #Paranormal John W. Howell, #WW2 #Russia Marina Osipova

– #Reviews – #CrimeThriller Carol Balawyder, #Poetry Victoria Zigler, #Family Lisette Brodey

Wednesday July 28th 2021 – #WriterLinks D.G. Kaye, #Poetry Robbie Cheadle, #Reviews D.Wallace Peach, #Finances Jim Borden

Thursday July 29th 2021 – #Olympics Pete Springer, #Patchwork Jennie Fitzkee, #Research Jacqui Murray

July 27th 2021 – Hosts Debby Gies and Sally Cronin – Shoes and Bricks

July 29th 2021 – Hosts Debby Gies and Sally Cronin – Dogs and Tact

July 30th 2021 – Malcolm Allen – Zoom Meetings and Restaurants

 

Thank you very much for dropping in and I hope you will join me again next week.. thanks Sally.

Smorgasbord Blog Magazine – Book Marketing and PR for authors – Who are your writing your book for by Sally Cronin


I am creating a series of short podcasts based on the book marketing and public relations series and I am beginning with some recordings I made for radio that are still relevant today and will lead into the rest of the series in coming weeks.

This first podcast explores the expectations of readers within your genre or sub-genre and how that might be impacted by your biography.

Thanks for listening and you can read podcasts on Sally Cronin on Soundcloud

Smorgasbord Blog Magazine – Weekly Round Up – 4th – 10th July 2021 – 1970s Music, Green Kitchen, Poetry, Short Stories, Book Reviews, Children’s Books, Health and Humour


Welcome to the round up of posts you might have missed during the week.

I hope you are all well.. as in the UK, Covid cases are on the increase here as expected, although they have been quite strict about non-essential travel. That all changes later in July and thousands of Irish families are heading off on holiday… long awaited. I think we will be sticking around in our coastal backwater and keeping out of the way.

The garden has been watered naturally for the last two weeks without my intervention and despite the sparcity of sunshine…has continued to blossom.. I have a number of lilies that I have cultivated from bulbs over the years and then divide and repot at the end of the season. This last two weeks has seen them bloom and this year I used a different potting soil and instead of orange they have emerged as dark red…

I was delighted to be invited to join Rebecca Budd on her podcast Tea and Trivia to talk about memories, writing and book marketing. It was a wonderful experience and Rebecca did a wonderful job of making it seem like a chat between two friends. Her husband Don is also a technical genius who edits and produces the broadcast.  I hope you will head over to join us.

I invite you to put the kettle on and add to this exciting conversation on Tea Toast & Trivia: Sally Cronin on Writing, Marketing and Telling your Story.

Recently I ran a series Public Relations for Authors which focused on how we are perceived by those who view our profile photographs, biographies and presence on social media. This included guest posts on other writer’s blogs. Here is an opportunity to not only promote your own blog or books, but those of someone you admire as well. Instead of Sunday Lunch with a guest, this year I have cut back a little on the food side, but you will get a slice of cake!!

Is there an inspiring individual, blogger or an author you would like to give a boost to who might enjoy joining you for a coffee and a piece of cake with us all?

 For the first post in this new series, editor Alison Williams has brought author Norman Matheson as her guest. Norman as you will discover, is an inspiration to all of us who might think we are too old to take on a new challenge.

Details on how to participate are at the end of the first post in the series on Tuesday.

This week I was joined by my friends and collaborators William Price King, D.G. Kaye, Carol Taylor and Daniel Kemp and my thanks to them for their wonderful contributions.

William is off for the next few weeks on his annual summer break with family but he will be back in September. In the meantime he has left his selections and thoughts on the chart hits which will go out as normal on Tuesdays…Wishing him a wonderful summer.

Time to get on with the show….

Chart Hits 1973 – Part One – Billy Paul, O’Jays, Elton John and Helen Reddy 

Carol Taylor’s Green Kitchen – July 2021 – Plastic Free, Buttermilk Bread, Buying Bulk, Stuffed Mushrooms, Grow Your Own, Conservation. 

Elaine, A Shining Light

Chapter Nine – The Boy, his Dog and a Fairy Princess

#Historical – Sheep On The Somme: A World War I Picture and Poetry Book by Frank Prem

#Dystopian #Scifi – Megacity (Operation Galton Book 3) by Terry Tyler 

Book Reviews Rewind – #1960s #Thriller – Paris Escapade by Ted Myers 

Book Reviews Rewind – #Teaching #Memoir- They Call Me Mom by Pete Springer

Choka… Spices

Hip Dysplasia – A good reason to meet your puppy’s family  

Antibiotic, Antioxidant, Aroma

Family Health – Nothing more common that a cold

#Poetry Balroop Singh, #Shortstories #Crime Jane Risdon, #Thriller Gwen M. Plano 

#YAFantasy Deborah E. Bowman, #Psychological #Thriller Lucinda E. Clarke, #Adventure Audrey Driscoll. 

#Contemporary Anne Goodwin, #Historical Joyce Hampton, #Family Saga Margaret Lindsay Holton 

#Adventure Annika Perry, #Bears Sue Wickstead

#Biographical #Fiction – Ever Rest by Roz Morris 

#NorthernIreland #Thriller #Romance – Stones Corner Turmoil by Jane Buckley

#YA #Magic #Mystery – Bloodstone (The Curse Of Time Book 1) by M.J. Mallon 

#Fantasy K.M. Allan, #Fantasy C.S. Boyack, #Poetry Colleen M. Chesebro

July 6th 2021 – Hosts Debby Gies and Sally Cronin – Handwriting and more Oddities 

July 8th 2021 – Hosts Debby Gies and Sally Cronin – Senior Jeopardy and even more oddities

July 9th 2021 – Another Open Mic Night with author Daniel Kemp – Brooms and Coffins

 

Thanks very much for dropping in today and I hope you will join me again next week…Sally.

Smorgasbord Public Relations for Authors – Part Five – Who else might your Public Image impress? by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles which might influence the public to buy our books.

The focus this time is on you.. the author.

Over the last four weeks I have shared the various elements which come together to create a professional public image as an author, intent on selling books as a business. For those of you who might have missed the posts or would like them all in one document I have created a pdf for the series. Please email me on sally.cronin@moyhill.com for a free copy.

Here are the links for the previous posts:

Author Profile Photograph: Part One

Author Biographies: Part Two

Getting Ready for the Red Carpet: Part Three

The Pros and Cons of Social Media; Part Four

For this final post I am going to explore another area, apart from readers, your online presence might impress, which might lead to an increased interest in your books and a different path for your future writing.

I started my publishing journey in 1998 with an agent for my first book, a memoir and health guide, Size Matters. He was amazing and went through my manuscript and picked up on a number of issues which I corrected. He then forwarded the finished MS to seven UK publishers.

The reaction was positive about the actual book, however their concern about me as an author was the reason for the rejection.

  1. I was unknown.
  2. I was already 46 years old and this might be my only book.
  3. I had no public presence in the media. This would make it challenging to get me appearances.
  4. It was non-fiction when the trend was for thrillers and romance.
  5. The conclusion I was not marketable and therefore unlikely to recoup their outlay.

This is when I made the decision to self-publish, first with Trafford Publishing in Canada, who in fact published Size Matters and then Just An Odd Job Girl, before we took the titles back in 2004 when we started Moyhill Publishing.

I took to heart the constructive criticism from the publishers and set out to get a better public profile.

  • At the time of the launch of my own edition of Size Matters, I sent out press releases to local and national media and was interviewed for two local papers, a national and a UK national woman’s magazine.
  • I held a book launch in Ireland which received some good publicity.
  • I dropped copies of books off at radio stations in Spain and the UK which lead to six years as a radio presenter, two years as chat show host, newsreader and station director of an online television channel, and director of my own video production company.
  • Prior to the advent of Amazon and the Ebook, I attended book fairs and fetes selling the print copies of the first four print books to establish a readership. Prior to Covid I still sold most of my books in print through fairs and events.
  • Once WordPress, Facebook, Twitter were established, I set about building an online network  to promote my books, and in the last seven years the books of other authors.
  • At this point, the books I am writing are unlikely to be block busters, but I am quite keen on perhaps getting one of two of the books into either a television or film project. This may well be independent and funded by me, but I will certainly be looking to go the agent route first.

Last week I asked the question, is the time and effort of building a network on your blog and social media worth it? The answer is dependent on whether you wish to take your writing ambitions further. If like me you are an indie author and are hoping for a publishing deal with a mainstream house, then it is an absolute YES. In fact it is essential.

Here are some of the reasons why.

What is likely to be one of the first things an agent or publisher is going to do when your submission crosses their desk? – And it may not be reading your manuscript!

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When they put your name in the search box… what will be the first references to you and your online presence they will see?

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I have been branding Smorgasbord Blog Magazine for the last 9 years and you will notice all my blog posts have Smorgasbord in the title… and if the post is by me it has my name on it too.

And if you have already published a book or books

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  • How many reviews have you received on your home site?
  • What are the readers saying about your books?
  • What genres are your books and are they in line with the market trends?
  • Do you already have a professional profile they can work with?

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  • Do you have an updated and professional profile?
  • How many reviews do you have from the international community?
  • Do you review books to support other authors? (This is usually reciprocated and it also may lead to help in marketing your books)
  • Do you interact by sharing your blog feed?

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  • Is there anything in your personal interactions online which might work against you when being marketed?
  • How many followers do you have who might be potential buyers of your book?
  • Do you actively market your own books on FB and also in groups?

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  • Are you active on this platform and how many followers do you have?
  • Do you already actively market your current books?
  • Have you tweeted anything which might be detrimental to a marketing campaign?
  • Do you use the tools to market your books such as a pinned tweet?

Having checked you out… how much more likely are they to read your manuscript and follow up on it?

To be honest having been in businesses over the years, requiring a marketable public image, I would be disappointed if any competitive and established publisher, did not do their due diligence on any author they are considering signing.

The number of print and ebooks hitting the market each week is approximately 20,000 just on Amazon. Marketing budgets are not what they used to be and there is great deal to be gained from having an already established client. If they sign you as an author, they need to know they are hitting the deck running with the groundwork in place.

Other options than a book deal

If you already have books, particularly a series that would make a great film or television series, or children’s books which would lend themselves to animation, there are opportunities to consider. Knowing the right agents to approach is important as you could spend precious time finding them.

Also like me, I am sure you are inundated with publishes who say they are interested in your books and offering their services. For most their offering usually comes with a price tag.

May I suggest you make an investment in an invaluable publishing bible if you have not done so before… I have six copies on my shelves, all a few years apart. The new updated 2022 edition is available on July 22nd in Kindle and is worth every penny of the cover price.

Writers’ & Artists’ Yearbook 2022 (Writers' and Artists') by [Bloomsbury Publishing]

About the yearbook.

The latest edition of the bestselling guide to all you need to know about how to get published, is packed full of advice, inspiration and practical information. The Writers’ & Artists’ Yearbook has been guiding writers and illustrators on the best way to present their work, how to navigate the world of publishing and ways to improve their chances of success, for over 110 years.

It is equally relevant for writers of novels and non-fiction, poems and scripts and for those writing for children, YA and adults and covers works in print, digital and audio formats. If you want to find a literary or illustration agent or publisher, would like to self-publish or crowdfund your creative idea then this Yearbook will help you. As well as sections on publishers and agents, newspapers and magazines, illustration and photography, theatre and screen, there is a wealth of detail on the legal and financial aspects of being a writer or illustrator.

New articles for 2022:

Peter James Becoming a bestselling author: my writing story
Femi Kayode Shelf space: a debut writer’s journey to claim his place
Sam Missingham Building your author brand
Jonathan Myerson Audio dramatist or novelist?
Ed Needham Setting up and editing a new magazine
Ingrid Persaud The winning touch: the impact of winning an award
Cathy Rentzenbrink Reading as a writer
Sallyanne Sweeney What a debut novelist should expect from an agent
David Wightman Getting books to market: how books are sold
Jonathan and Louise Ford Managing your finances: a guide for writers

Head over to buy this comprehensive guide to publishing and agents: Amazon UK – And: Amazon US

I hope that this has given you some food for thought…and see you at the Oscars!!!

In the next few weeks I will be promoting the new Author Interview series so keep your eyes open.

©Sally Cronin 2021

Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin

 

Thanks for dropping in and I look forward to your feedback.. thanks Sally.

Smorgasbord Blog Magazine – Weekly Round Up – June 20th – 26th 2021 – Helen Reddy, Short stories, PR for Authors, Pet Health, Book Reviews, Funnies and much more.


Welcome to the round up of posts that you might have missed this week on Smorgasbord.

Another week that has flown by and cannot believe it is July next week. Our Met office has promised another tropical air mass and I excitedly checked the ten day forecast for our part of Ireland…I am sure you can see why I am not getting over excited…

Today is windy and 15 degrees although it does promise bright sunshine from 6pm this evening.. luckily we have two extensions at the back of the house which is a little sun trap and offers some protection from the wind, and I will attempt to top up my Vitamin D this afternoon with a good book.

I invested in another seed tray to create another bird bath for our garden birds which is proving popular. When the sun is out the starlings in particular enjoy a bath but do tend to be like a bunch of teenagers, trying to achieve a Guinness Book record. The sparrows are much better behaved and the second pool has been a quieter place for them to frolic.

Even though the sun was not out during the week I did manage to snap this shot off to give you an idea of what life is like at Sally’s Spa and Bird Cafe.  I did not even have time to move the hose before there was a dash for the pool.  Sorry it was not a sunny day but they don’t seem to mind.

They are great entertainment as are the antics of the crows who try but fail to get to the seed tray in the middle of our purpose built bird feeder..

I have been out and about again this week as the recipient of a lovely feature by Diana Wallace Peach.. Diana has always been a supporter of my books and in this post she shares all her reviews over the years.. ending the week on a high..  I hope you will head over to say hello..

My 5 Star Reviews of books by Sally Cronin: D. Wallace Peach feature

My thanks to William Price King, Debby Gies (who is moving this weekend and hard at work) and Danny Kemp.. the place would not be the same without them..

And of course to you for dropping in, liking, commenting and sharing…it is much appreciated.

Chart Hits 1972 Part One – Roberta Flack, Don McLean, Elton John, Helen Reddy 

Chapter Seven – Little Girl Lost

What’s in a Name? Volume One – Clive – The Debt  

Part Four – Social Media – The Pros and the Cons as an Author  

#Mystery #Thriller- The Vanished Boy by Harmony Kent. 

#Fantasy #Supernatural – The Ballad of Mrs. Molony (The Hat Book 3) by C.S. Boyack 

Smorgasbord Book Reviews Rewind – #Western #Romance – Gwen Slade: Bounty Hunter by Sandra Cox 

Colleen Chesebro’s Tuesday Tanka Challenge 231 – #Choka – Discovery 

Mosquito season and the dangers of Heartworm in dogs 

bronchitis

Family Health – Bronchitis 

#Thriller Mark Bierman, #Fairystory Cathy Cade, #Family Alex Craigie 

#Scifi #Shortstories ACFlory, #Historical Noelle Granger, #Poetry Jude Itakali 

#Southernculture Claire Fullerton, #Shortstories Joy Lennick and Jean Wilson, #RussianHistory Marina Osipova 

Thursday 24th June 2021 – #Environment Carol Taylor, #AuthorQuirks Marcia Meara with Harmony Kent, #Floral #Syrups New Vintage Kitchen 

Meet the Authors – #Travel #Mystery Darlene Foster, #Travel #Puppy Patricia Furstenberg 

#Poetry Pawfect Pet Poems and Born from Stardust by Victoria Zigler 

Historical – Jealousy of a Viking (A Family Through The Ages Book 2) by V.M. Sang 

Prehistoric #Adventure – Laws of Nature (Dawn of Humanity Book 2) by Jacqui Murray 

#Dystopian #Scifi – Megacity (Operation Galton Book 3) by Terry Tyler 

#Wine Linda Sheehan, #Fantasy Barbara Spencer, #Fantasy Teagan Ríordáin Geneviene 

June 22nd 2021 – Hosts Debby Gies and Sally Cronin – Anti Chew Toys and Book Titles. 

June 24th 2021 – Hosts Debby Gies and Sally Cronin – Texts and Eye Tests 

June 25th 2021 – Another Open Mic Night with author Daniel  

 

Thank you for your support and I hope to see you again next week….Sally.

Smorgasbord Public Relations for Authors – Part Four – Social Media – The Pros and the Cons as an Author by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

In the last three weeks I have looked at the public face of an author… the profile photograph, biography and hitting the red carpet in the writing community and other places online. This week I explore the benefits and downsides to promoting yourself on social media platforms. Apart from blogging which I consider to be an essential platform for all authors, there are the usual haunts most of us frequent.

Social Media – The Pros and the Cons as an Author

As a number of well-known celebrities and best-selling authors have found to their cost during this last year, comments made online years ago can come back to haunt you. Sometimes before they were famous, and were young and a bit foolish.

However, on the plus side… not only is it a way to be connected to the rest of the world and meet new people, it is for an author… FREE advertising.

The Pros of being on Social Media as an author

As an author, blogger and book promoter, I have experimented with several social media platforms including Facebook, Pinterest, Twitter, LinkedIn and MeWe.

For me the most effective as far as exposure, traffic and promotion are Twitter and Facebook with LinkedIn coming in quite a bit behind in third place.

As an author I want to sell books, as a blogger I would like my posts to reach as far and wide as possible, as a book promoter I want to create a platform that offers the authors as much visibility as possible and as a reader I want to discover great recommended books to add to my TBR.

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I did have my own page on Facebook until about a year ago but found that it was not as effective as having my personal page combined with using specific groups to post to for marketing purposes. This enables me to not only share my own book news, but the promotions for the authors in the Cafe and Bookstore, and the bloggers that I follow.

I am administrator along with Debby Gies and Colleen Chesebro of The Literary Diva’s Library – And if you are just getting started, are a reader of books or a writer, then do take a look and see if it would suit you.

Facebook Groups enable you to chat with, and share with like-minded people, and since writers are readers too, it is also a useful marketplace to share your work or blog posts. (You will get short shrift if you continually talk about yourself and your work). It is tough to manage several groups, but if you check out the ones associated with your particular genre then you will make a good start. Most authors within those genres are readers too and if they pass along to their friends etc you are reaching a healthy market for your work.

I tend not to post a great deal of personal goings on but do so on my personal page which is set to friends only. They know I can be crazy…!!  Apart from when I share from Goodreads where I cannot designate a group to share a book review in, all my work related posts go into the three groups I am a member of.

Twitter - Logos Download

Twitter is useful for making new connections and interacting with those you share interests with, by sharing their tweets. It is reciprocal usually and this adds the accumulative factor to any tweet you make.

For example – if you tweet about a review for your book #Fantasy #Scifi and just 10 of your followers retweet to theirs with those tags, you are reaching thousands more possible readers of your book or followers of your blog.

To make sure you are targeting the right audience for your blog or book remember to use tags when posting – #Romance #Writing Community, #Fantasy #Poetry #Health #Humour etc.

I went in on Saturday to check this accumulative factor for a book review rewind I posted on Friday. It was retweeted 12 times and including my own followers it was shared to 106,000 potential readers. Whilst they may not buy the book right now… it they see an author’s name often enough, it will encourage them to explore their books at some point.

I have mentioned the Pinned Tweet a number of times and this is useful to extend your brief bio on your profile section to promote all your books or one specifically or a blog post.

It is the first thing that a new visitor to your account will see so a good marketing opportunity. They will usually retweet and share your book or post with their own followers.

Remember to change the pinned tweet on a regular basis as unless someone retweets with addition text it can only be done once.

You can still promote the same book as your pinned tweet if you add the link to its most recent review etc to keep it fresh. You can connect to me on twitter:@sgc58

LinkedIn Lawsuit: You Can Run, But You Can't Hide ...

LinkedIn used to be very much for the business community, and I joined in 2008 when I was on radio and I included my nutritional therapy qualifications and books I had released at that time. I did connect with many I had worked with previously in the telephony industry which helped me get started, but at the time there were very few authors using the platform. That has changed somewhat now and there is a thriving community. All my blog posts are linked automatically which means slightly less work.

My posts are scheduled to go out at different times of day for the time zones.. so just after midnight for American readers and then throughout the day at set intervals. It means that they are sent straight to Twitter and LinkedIn at the same time without me worrying about it.

The LinkedIn interface has changed a great deal in the last year with a move to a similar look to Facebook and they even have emojis now….it used to be a no no to put a hug or a kiss on a post, but they seem to have decided it might be okay.

It is more formal however than other social media sites and as I have repeated on many occasions, as an author you are in business and there are certain expectations that go along with that.

In the post on writing a biography I emphasized certain points to give it a professional and business orientated theme.. and that is what is needed for Linkedin. You will find that most bio photographs are more formal too than you might expect to find on most social media sites.

If you would like to get started then please connect to me LinkedIn: Sally Cronin

In this day and age we have to accept that as an author, we need to be both proactive and reactive to highlight our work. The market for our books or blog posts is to be found within the billions who spend their lives online in one way or another. Readers are not just going to walk through our door unfortunately. If we are building a brand for ourselves as an author with books to sell, I do recommend that you are on at least one of the major sites such as Twitter or Facebook.

The Cons of being on Social Media as an author or blogger

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For me the biggest drawback to being on social media, even though it has helped me build my blog platform and allowed me to promote both myself and other authors is Time.

I love what I do and after 20 years as an author, 9 years of blogging and 7 promoting authors I know that being on social media is essential to making things happen.

Although my posts are linked to Twitter and LinkedIn automatically, I choose not to respond to the comments or tweets using an automatic app. I like to tag those who have shared posts or retweeted, visit their page and share their pinned tweet and explore their books etc. On average I get 300 tweets a day and whilst many are not expecting a response, by doing so it does encourage more interaction in the future.

Finding the balance between building your marketing brand, writing books and blogging is a challenge.

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Times change, and as recent events have illustrated, there are things you could get away with 10 years or even 5 years ago that you cannot do so now. I don’t agree with bullying in any form or discrimination when it comes to culture or religion, but sometimes even harmless banter can upset someone, somewhere.

Social media is a global phenomenon, and as such, what we say and do, can get lost in translation. Politics and religion in particular are guaranteed to get people hot under the collar and that’s when the fight started!

I will admit to being straight talking, opinionated and also known to use colourful language in private on a number of subjects, but as an author, I tend to be more circumspect in places where I am also marketing my books. The only time that I will publicly share my opinion, is if I see someone else being bullied in any way, but thankfully that has become rarer in recent years. On the odd occasion when I have read a post or comment by an author that is offensive it certainly influences my view of both the writer and their work.

Whilst you can set your settings on your own account to friends only etc, you do need to think carefully before posting a comment on a public forum or on someone else’s blog post. You may not be able to delete or even edit your comment, and once there it stays there!

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There are settings on all social media platforms that you can activate to restrict what information is shared and who it is shared with.. One of the greatest myths of our time!.

The truth is that very little is private and women in particular are blessed with stunning invitations to connect from gentlemen who feel that Twitter, Facebook and LinkedIn are dating sites. I received a long and delightful email just the other day from a gentleman who said that he knew LinkedIn was not a dating site, but my profile photo captured his attention and he would love to know me better if my relationship status permitted. He included two photos of himself.. and very fetching he was too..

I double checked, and we were not connected on LinkedIn at all, and I am suspect I was not the only object of his admiration but I was so tempted to send back a photo under the heading, untouched original photograph.

But I just deleted his email….I didn’t want to give him nightmares.

Certainly whilst one wants to share photographs of you on a beach in an exotic location sipping cocktails, it is better to post them when you get home, even if you do have mega speed broadband in your hotel room. Combined with the information you may have shared and the photographs of your home and gardens, the fact that it is vacant while you are away will be good news for someone.

We are paranoid about children and teens using the internet but in actual fact the statistics for con artists defrauding online users show that the elderly are a high risk age group

Key facts: Age UK  

  • Almost 5 million older people (65+) believe they have been targeted by scammers.
  • While only 12% of those targeted responded to a scam, this means around half a million older people could have fallen victim.
  • Single older people are more likely to respond than married people, and half of all people aged 75+ live alone.
  • There were 3.4 million incidents of fraud in the year to March 2017.5 Over half of these (57%) were cyber-related.

Is being on social media worth it for an author? I have to say that yes, being on at least one social media site is worth it. If you were in any other business you would leap at the opportunity for free publicity for your product, with a potential market of millions.

As someone who promotes authors and books it is helpful for me too as a collaborative approach to sharing on social media does increase the visibility of the post.

  • Time is a factor, however if that is the case, pick one platform and work that one to its fullest extent.
  • Spend allocated time a day to build a presence – for me that is first thing in the morning and last thing at night.
  • Respond to those who tag or mention you.
  • interact with other authors and bloggers,
  • share other people’s posts
  • promote your own work (in moderation)
  • Take the opportunity to exchange ideas, or pinch some it your think they will work for you.
  • If groups are on the platform join two or three where your work fits – Romance Writers, Review groups etc. Bear in mind this will add extra time.
  • Use tags when posting to identify an author or blogger you are sharing in the comment etc.
  • Take it step by step, my network is nearly ten years in the building and please consider my network yours. If you are on Twitter – go to my profile page – click my followers and scroll down. Any authors you are not following.. click the button and in most cases they will follow you back.
  • If I tag you in a comment on Twitter of Facebook when your post has been shared from my blog, pop in and say thank you to them and if you are not following them click the button. If they are generous to me they will be to you.  And you will have found another potential reader of your books.
  • Have fun… I still am..

I hope that this post has given you some ideas of how you can promote your blog or books on social media and how to avoid some of the pitfalls associated with being online..

 

In the next few weeks I will be promoting the new Author Interview series so keep your eyes open.

©Sally Cronin 2021

Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin

 

Thanks for dropping in and I look forward to your feedback.. thanks Sally.

Smorgasbord Blog Magazine – Weekly Round Up – June 13th -19th 2021 – The Doors, Backache, House Training, Author PR, Reviews and Funnies


Welcome to the round up of posts you might have missed this week.

Reasonably quiet here in our part of Ireland with some great sunshine during the week that prompted time in the garden reading and I have eased the strain on my TBR.. reviews to follow.

I had my first hair cut in a week on Monday after a year of home cuts. What bliss to walk out afterwards having had a good catch up with my hairdresser Sam and her family, a moan about the weather and the state of the world and a short but delightfully shaped hairstyle. I am hoping that unlike the last time I went to have a hair cut last year, they will still be open in six weeks for another trim!

I have been out and about this week but this time it was a lovely surprise feature by author Harmony Kent. A very thoughtful and kind gesture.

It would be lovely if you could head over for a peek: Harmony Kent and Sally 

On with the show…

My thanks to William Price King, D.G. Kaye and Malcolm Allen for their amazing contributions during the week.. and to you for all your support and encouraging comments.. as always very much appreciated.

Chart Hits 1971 Part Two – Bill Withers, George Harrison, The Doors, Aretha Franklin 

Celia – A Crisis of Faith 

Chapter Six – Trouble in Paradise – Part Two 

#DoubleEtheree – Night Creatures

Part Three – Hitting the Red Carpet 

#Scottish #Historical – Fireflies and Chocolate by Ailish Sinclair 

Book Reviews Rewind – #Family – The Sum of our Sorrows by Lisette Brodey 

Book Reviews Rewind – #Paranormal #Mystery – This Second Chance by D.L. Finn 

House training – reward not punishment for you or your dog

Family Health – Backache

Tuesday June 15th 2021 – #Fallacy Jim Borden, #Runes Jan Sikes, #LemonChicken Carol Taylor, #Guest Harmony Kent 

Wednesday 16 June 2021 – #Writertips D.G. Kaye, #Shakespeare Paula R. C. Readman, #Bookbub/Offer Jacquie Biggar

Thursday 17th June 2021 – #IndieAuthors Timothy Pike, #BloggingTips Hugh Roberts, #Chocolate Eat Dessert First Greece 

#History Mike Biles, #Romance Ritu Bhathal, #Journal #Memoir Jaye Marie 

#poetry Annette Rochelle Aben, #Shortstories Karen Ingalls, #Fantasy Adele Marie Park. 

#Thriller Carol Balawyder, #Scifi Sandra J. Jackson,#Fantasy Deborah Jay. 

-#Memoir Brigid P. Gallagher, #Paranormal #Mystery Marcia Meara, #Dystopian Terry Tyler 

#Fantasy D.Wallace Peach, #Afghanistan Mary Smith, #Poetry Frank Prem

New books on the shelves – Let’s Move and Wombat Digs In by Norah Colvin

#SciFi #SpaceOpera – Inside Out by Thorne Moore 

Pre-Order – #Western #Romance Keeper Tyree by S. Cox 

#Suspense #Thriller Cold Dark Night: Legends of Madeira by Joan Hall 

#Western #Folklore Staci Troilo, #Shortstories Sian Turner, #Western #TimeTravel Sandra Cox 

June 15th 2021 – Hosts Debby Gies and Sally Cronin – Car sales and Divorce negotiations 

June 17th 2021 – Hosts Debby Gies and Sally Cronin – Posing and Lightbulbs

June 18th 2021 – Malcolm Allen – Book Groups and Bank Heists 

 

Thanks very much for dropping in today and all your support.. I hope you will join me again next week.. Sally

 

Smorgasbord Public Relations for Authors – Part Three – Hitting the Red Carpet by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I featured author biographies and I shared some tips that help to make you stand out from the ever growing number of authors on Amazon: Who are you? Why should I buy your book?

Part Three – Hitting the Red Carpet

Just imagine you are invited to the Oscars and are going to be photographed and interviewed on the red carpet by a reporter from Entertainment today about your latest book and what is coming up next for you. I am laying bets you would not be turning up in ripped jeans and dirty t-shirt without a bit of attention to your hair and beard if you have one!

You are an author and part of the arts and entertainment industry. Whether you have written one book or twenty, readers have an expectation of a bit of dazzle when they meet you for the first time on your Amazon author pages, Goodreads, on your own blog, on social media and certainly when the red carpet is rolled out for you as a guest on someone else’s website.

Over the last two weeks, I hope the ideas I have shared about your profile photograph and biography have helped you shape your public persona. The great thing about our virtual world is that in most cases, your guest spots are online and the fact you are writing your post, or your interview questions in your pajamas, is not going to be noticed as all the readers will see is your immaculate online presence.

Business Cards, Cards, Eintrittskarten, Vip

The Value of Guest Posts

Just a reminder; with 20,000 new ebooks each week on Amazon, the arrival of your own release may go largely unnoticed unless you do some pre-marketing and post- marketing for the book.

  1. If you are doing guest appearances ahead of your book launch always work in your WIP with an approximate date… don’t be too specific and add pressure on yourself unless you are almost at the end of the process.
  2. Do a cover reveal once it is completed on social media and your blog with a blurb.
  3. Many authors choose to upload their books to Amazon once the ISBN or the ASIN has been assigned and put on pre-order at a special price to entice readers to buy before the launch date. If that is the case share on your blog/website and social media, particularly in any writer/reader book groups you belong to. (You can let me know too Cafe and Bookstore Free Author Promotion )
  4. Ask for advance readers for your book so there will be reviews available shortly after the book is released. Reviews sell books and the opinion of four or five people you know well enough to ask is gold dust. If they can upload to Amazon that is great but certainly Goodreads is ideal. If they can feature the book on their blog it is fantastic.
  5. If you are planning a blog book tour for your new release plan in advance, and if you have several guest spots in the diary it is a good idea to spread them out over a period of weeks to extend your marketing honeymoon period.
  6. As part of the writing community it is likely many of the same readers will see your post each time it is shared. To keep their interest, share something different in each of the posts, perhaps the background to individual characters, a short excerpt, the inspiration for the story. If the posts are all identical readers will lose interest and may not buy the book.
  7. Check out the submission guidelines for those bloggers who host guest posts and feature author interviews. It is a good idea to send them an email or contact them via their forms on their blogs to ask if they would be happy to feature you.
  8. Follow the submission details to the letter. Remember this guest post or interview is marketing your skills and talent as an author and you should edit as carefully as you did your book.

Embassy, Map, Welcome, Guest, Geese Flower

How to be the perfect guest

  • Your guest post does not just reflect on you, but on your host too. They will go to a great deal of trouble to make you look good and they will want their readers to enjoy the post.
  • You are looking great, you have created expectations with your author biography, the cover of your book and the early reviews… now you have to live up to the hype.
  • It is a good idea for a guest post, not to talk just about you and your talents. You are a storyteller, so tell a story. It can be about your journey to publish, an amusing encounter that inspired the story, what you love about writing in your genre, an element of the writing and marketing process you believe is vital for any book etc.
  • Whatever it is you are writing about, it needs to confirm to the reader that if your guest post is this good, it is worth exploring your books too.
  • Provide everything the host has asked for, and it is a good idea to prepare a media sheet to send with your guest post or interview which includes your biography, Amazon Links or universal link, Goodreads link, Blog or Website and two or three of your key social media. To be honest more than that and people are not likely to click anyway.
  • If you have more than one book prepare a compilation of thumbnail size covers in one image. There are a number of photo montage sites and research to find one that suits your needs.
  • Attach your latest book cover separately. Don’t send massive files by email. Adjust the size of your cover photo to medium.
  • Attach your author photograph – clear, engaging, not blurry when in a smaller size – PR – Author Photos
  • Attach your edited guest post or interview answers.
  • With the interview questions please be creative. The idea is to engage your readers and demonstrate your writing credentials. One sentence answers don’t cut it. Some hosts will ask for a minimum or maximum word count for questions, and I for example look for a minimum of 200/250 per question. On the other hand more than 500 is too many especially if there is 10 questions.
  • Respond to all comments on your post individually. It is time well spent as it will win the hearts and minds of the readers of the post, who are also the potential readers of your book. This applies to all posts where you feature, and is key in building your standing in the writing community. Not responding to comments is noticed, and next time you are a guest you will find there is less interaction, which is not good for selling books.
  • If you have a blog then it is a good idea to reblog the post in one form or another after a couple of days with a link back to the original post.
  • Share the post on all your own social media and if you have a Twitter account it is a nice gesture to pin a tweet from the original post for a few days tagging your host.
  • Pop in to the post over the following week if you have not clicked the notification button so you don’t miss any.
  • Set up a page on your blog or website for Guest Posts and Interviews and retweet periodically… you can do this if you add a different word or two every time – Sally goes out and about 2021

The benefits of being a host.

  • Hosting other authors is not just an interesting way to meet like-minded people but offers a great source of books to read!
  • It helps if you have an established network of blog and social media so you can offer a guest a certain amount of publicity. Combined with their promotional efforts on their own network, you will both find a new audience for each other’s work.
  • If you host a guest post and or an author interview a week you don’t have to worry about finding your own content, which as an author can be time consuming. Your guest does most of the work and whilst time is needed to format and promote it is a great way to encourage more readers to your site.
  • Hosting other authors and promoting their work has a knock on effect on your own. It establishes you in the writing community and it is important to remember, authors within that community are readers too. In fact for most of us they are a key marketplace for our books and subsequent reviews. Even with the most elaborate marketing plans and budgets, it is personal recommendations that are often the most effective.
  • If you have not hosted others before then head over to bloggers who do offer guest spots and interviews and get some ideas. For example Christopher Graham, The Story Reading Ape is a wonderful place to be a guest and you can find out more:The Story Reading Ape – Guest post options

During the year there are a number of opportunities to be a guest here on Smorgasbord either in a promotional series such as Share and Excerpt, Posts from the Archives and Author Interviews all of which are hopefully a fun way to get noticed.

If you offer guest spots or author interviews please leave the links to your submission guidelines or contact details in the comments.

In the next few weeks I will be promoting the new Author Interview series so keep your eyes open.

©Sally Cronin 2021

Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin

 

Thanks for dropping in and I look forward to your feedback.. thanks Sally.

 

 

 

Smorgasbord Blog Magazine – Weekly Round Up – June 6th – 12th 2021 – 1970s hits, Narcissism, Green Kitchen, Humour, Health, Pets, Book and Author Promotions.


Welcome to the round up of posts you might have missed this week on Smorgasbord.

I hope that the week has been good for you.. nothing very exciting to report from our neck of the woods except that I will be having my first official haircut on Monday after almost a year of hacking it myself in the front and David using clippers on the back.. To be hones wearing a mask in public I am sure nobody noticed but it will be great to have some shape back in it… that is if my hairdresser is still talking to me!

I am just about to head out to the garden with books and music to catch some rays… the promised tropical air mass is hovering over us for the next couple of days. I believe the temperature is going up to 17 C (62F) degrees and I am concerned that I might become overheated!!

With that in mind and the window of opportunity rather small….time to get on with the posts.

My great thanks to the contributors this week.. William Price King, D.G. Kaye, Carol Taylor and Daniel Kemp... they add so much to the blog and it would not be the same without them.

And of course to you for your ongoing support during the week and for keeping me motivated.

Chart Hits 1971 Part One – Ike and Tina Turner, James Taylor, Rod Stewart, Tom Jones 

Relationships Rewind -Envy, Jealousy, Bullying – A Path to Narcissism? 

Carol Taylor’s Green Kitchen – June 2021 – Dutch Oven Bread, Kale, Home Grown Pea Shoots, Fishing Nets, Neighbours. 

What’s in a Name? Volume One – Brian – The Birthright  

Chapter Five – Trouble in Paradise – Part one 

#CrownCinquain – Life’s Progression  

#Mystery #Paranormal – The Light (Wake-Robin Ridge Book 4) by Marcia Meara 

Past Book Reviews 2020 – #Fantasy – Allies and Spies (Unraveling the Veil Book 2) by D.Wallace Peach… 

Part Two – Author Biographies -Tips and Translations 

Image

Kennel Cough – Hygiene is as important for dogs as humans  

A-Z of common conditions – Athlete’s Foot  

3 Reasons to Create a Facebook Group by J.Q. Rose 

#Paranormal John W. Howell, #Poetry Anita Dawes, #WWII Paulette Mahurin 

#Thriller Allan Hudson, #Relationships M.C.V. Egan, #Fantasy Jean Lee 

Memoir Marian Longenecker Beaman, #Prehistoric Jacqui Murray, #Memoir Patty Fletcher 

Hugh W. Roberts

Monday June 7th 2021 – #Food #Environment Carol Taylor, #Blogging #Interview Hugh W. Roberts, #Poetry Colleen Chesebro 

Tuesday 8th June 2021 – Entertaining Again? #Recipes Dolly Aizenman, Eat Dessert First, Dorothy of New Vintage Kitchen. 

Wednesday 9th June 2021 – #Newhome Ritu Bhathal, #Reviews Jan Sikes, #Writing D.L. Finn 

Thursday June 10th 2021 – #Children #HandWriting Robbie Cheadle, #BetaReaders Richard Dee, #Guest C.S. Boyack with D.L. Finn 

#Fantasy – The Ferryman and the Sea Witch by D.Wallace Peach 

#Contemporary – Matilda Windsor Is Coming Home by Anne Goodwin 

#Safety Miriam Hurdle, #Malta Darlene Foster, #Environment Kathleen Jae 

June 8th 2021 – Hosts Debby Gies and Sally Cronin – Catnip and Groaners 

June 10th 2021 – Hosts Debby Gies and Sally Cronin – #Twins and more Groaners 

June 11th 2021 – Anniversary Open Mic Night with author Daniel Kemp – Carbolic Soap and It could be worse 

 

Thanks very much for dropping in today and for all your support.. I hope you will join me again next week…Sally.

Smorgasbord Public Relations for Authors – Part One – People buy People First – Profile Photo by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

I have been promoting authors on and offline now for twenty years including glitzy book launches in  Madrid and Marbella with flowing champagne and local VIPs, on the run gangsters, birds of prey and an Elvis impressionist (don’t ask). This meant there was quite a bit of attention from local and national press and the first thing that they asked for was photographs of the author as well as their details… then asked about the book!

Whilst those days are mainly behind us due to the digital revolution and the ability for all of us to reach a worldwide market at the click of a button, the need to get ourselves noticed and to remain in the public eye is even more important.

With 20,000 Ebooks a week being uploaded to Amazon and millions of books within our chosen genres on the shelves, it is a challenge to be noticed. You need to use everything in your author’s toolbox to get you and your book in the spotlight.

The first important key point to accept and embrace is that as writers we are in business with a responsibility for all processes involved in the research, writing, editing production and marketing of our books

And the second key point is that this responsibility includes the need to build a mutually beneficial relationship between us and our potential readers.

Most of us do not have the luxury of thousands of pounds in our marketing budget, nor do we have the benefit of a PR department of a major publishing house trumpeting the news of our book from the tree tops nationally and internationally.

However what we do have is a number of platforms that can assist us in doing that for ourselves.

If you are a new author and would like a free copy of my Book Marketing and Blog Set Up pdf then please email me on sally.cronin@moyhill.com

In the first posts in this series I am going to focus on your image on the store front for your business worldwide and where the majority of your books, even print with Amazon POD, will be sold.

The Profile Photograph

The one image that is plastered across your sites including website, blog, Amazon author pages worldwide, Goodreads, Social Media and Google when you are searched for… is your profile photograph.

At my age I take some convincing to have a new online photo taken, but after many years of having them taken for my previous existence, I know how important this early impression is with those who are meeting me for the first time online.

What are people looking for in a profile photograph?

I had some of my career photos taken by a professional photographer who was experienced in taking profile shots for senior managers and he was quite clear about what was needed to ensure his subjects were viewed as trustworthy, open, professional, attention orientated but approachable.

You might think that being a writer and therefore part of the arts, this allows for a more relaxed approach to profile photographs, and whilst that might be true, people buy people first and they will be looking to connect with you face to face and the elements they will be looking for are very much the same.

This is borne out by research and even today most of those key elements I mentioned still apply. You might find this article interesting, regarding a research study into what makes a great profile photograph.

Image by dekadent85 from Pixabay

How to appear likable, competent, and influential

PhotoFeeler,, a neat tool that lets you get feedback on your profile pictures via feedback from actual people who vote on your picture, shared their learnings from over 60,000 ratings of competence, likability, and influence that were left on photos submitted to the PhotoFeeler app. You can log in and run tests on your own photograph although they do require credits for the most extensive tests.

Here’s a quick overview of what they learned that might apply to an author’s profile photo

  • Don’t block your eyes. Sunglasses drop likeability score, and hair, glare, and shadows drop competence and influence.
  • Show your teeth when you smile. A closed mouth smile has a small increase likability. A laughing smile increases likability even more, but you lose ground in competence and influence.
  • The best smile, according to PhotoFeeler, is a smile with teeth. This leads to gains across the board in likability (nearly twice that of a closed-mouth smile), competence, and influence.
  • Head and shoulders (or head to waist). Close-ups on just headshots brought scores down, as did full body shots.

Read the rest of this article: Best Profile Picture Science, Reserch, psychology

These days with excellent cameras on mobile phones and with some quick hacks you can take great profile photographs at home… but get someone else to take the photos and take plenty in different poses and with different clothing to get one you feel happy with.

  • Whilst you might not usually wear make-up it is a good idea to use a light foundation that evens out skin tone. (even for the guys)
  • Blusher can define your cheeks a little more
  • Lipstick creates some definition
  • A colourful scarf or a bright shirt of top creates warmth to the photo.
  • To even tones, enhance slightly, and whiten teeth a little (we don’t want to blind our potential readers!) there is photoshop!!!

Reasons we don’t like having our real face out there.

I am 68 years old and know that I have cracks and crevices that show the life I have lived,and I understand if authors feel that our ageist society, and in particularly our readers might hold it against us.

To my mind when I see someone who is older, smiling and proud of who they are, it makes me take into consideration their years of life experience, wisdom and all that they might have to offer me.

Image by Ben Kerckx from Pixabay

However if you have a younger photograph of yourself that has all the elements of a eye-catching profile image, then use it.. Be prepared however when your birthday comes up on Facebook telling everyone that you are 99 years old, questions might be raised!! Make a note to take the year off your FB profile and all will be fine…I am.so tempted to use this one age 7!

This is an excellent guide if you are taking your photos at home: How to take a professional head shot for your profile free and at home. 

I am not a bestselling author (yet) but I am in business as a writer. I hope that my profile photo is just one element that conveys that I take this business seriously to the potential readers who visit my Amazon Page, Goodreads and social media.

This is just my opinion and it is not carved in stone… but I do believe if you visit the Amazon pages of the top selling authors past and present, they in most cases, have profile images that make a connection with their readers and therefore encourage a further exploration of their work.

Next time a look at biographies and how much or little you need to share to gain a potential readers attention. Whereas it might be 47 seconds to impress with your profile photo… you have about one minute to get your message across in your bio.

©Sally Cronin 2021

About Sally Cronin

I have been a storyteller most of my life (my mother called them fibs!). Poetry, song lyrics and short stories were left behind when work and life intruded, but that all changed in 1996.

My first book Size Matters was a health and weight loss book based on my own experiences of losing 70kilo. I have written another thirteen books since then on health and also fiction including three collections of short stories. My latest collection is Life is Like A Bowl of Cherries: Sometimes Bitter, Sometimes Sweet.

I am an Indie author and proud to be one. My greatest pleasure comes from those readers who enjoy my take on health, characters and twisted endings… and of course come back for more.

As a writer I know how important it is to have help in marketing books.. as important as my own promotion is, I believe it is important to support others. I offer a number of FREE promotional opportunities on my blog and linked to my social media. If you are an author who would like to be promoted to a new audience of dedicated readers, please contact me via my blog. All it will cost you is a few minutes of your time. Look forward to hearing from you.

You can find out more about how to join the Cafe and Bookstore here:
Cafe and Bookstore Free Book Promotion.