Smorgasbord Blog Magazine Weekly Round Up – 22nd – 28th August 2021 – Out and About, ABBA, Book Reviews, Children’s Books, Short Stories, Health and Humour


Welcome to the round up of posts you might have missed this week on Smorgasbord.

A week of sunny weather which we have enjoyed very much, so sorry that some places in the world are still experiencing the extreme heat and bush fire risk as well as on the other side of the coin.. severe flooding. It has been an opportunity to get weather related jobs down on the outside of the house and in the garden although I can only claim supervisory and catering responsibilities for the work!  Everything looks so much brighter with a new coat of paint…including he who wields the brush!

Charlie Update

The young crow we are rehabilitating is enjoying luxury accommodation at night with a running buffet of rice, raw egg, tuna in sunflower oil and meal worms.. (dead thank goodness).. He is eating well now despite his beak still not opening fully, and we know this by the amount of poop evident in the morning that requires cleaning.

He now has much more energy and we put what food is left in his dish out in the back garden near the bird feeders and whereas in the early days he would scuttle off if starlings or sparrows came near it, he is now defending his bowl and chasing them off. He still makes funny noises and we think he might be mimicking the chickens next door…

It is strange to see this lone crow surrounded by starlings and sparrows as they forage for seed I sprinkle on the ground but they seem to accept his squawk is worse than his peck.

He has put on weight and is attempting to fly from spots he has found in the garden that offer him some elevation. Hopefully another couple of weeks of food, rest and activity during the day he will be ready to take to the skies.

A very special week as for me as a writer, with reviews for Life is Like a Mosaic being shared. Every review I receive is such a gift. I know how many books are waiting patiently on everyone’s TBRs and so grateful when time is found to read mine. So huge thanks to Robbie Cheadle, Diana Wallace Peach and Toni Pike for their features this week they have boosted my confidence no end.

Robbie Cheadle – Robbie’s Inspiration

Diana Wallace Peach – Myths of the Mirror

Toni Pike – Website and Blog

As always my thanks to the regular contributors who make such a difference to the blog.. William Price King (back from his break next week) Debby Gies and Malcolm Allen with their take on humour. Thank you too for all your support during the week.. as always appreciated.

Now on with the show….

Chart Hits 1976 – Part Two – ABBA, Lou Rawls, Elton John, Kiki Dee and The Four Seasons

What’s in a Name? – Volume One – Jane – The Surprise by Sally Cronin

Jack – A VIP Visitor by Sally Cronin

Authors on Facebook.. Pages and Groups

and

Book Marketing and Public Relations – #Twitter and #LinkedIn.. Cons of marketing online by Sally Cronin

Crown Cinquain – Lullaby

Smorgasbord Coffee Morning – Bring a Guest – Author Jane Risdon and International Stylist and Journalist Dennie Pasion

New Review – #Prehistoric #Adventure – Laws of Nature (Dawn of Humanity Book 2) by Jacqui Murray

Book Reviews Rewind – #Children’s – Tina Lost In A Crowd by Miriam Hurdle

Smorgasbord Book Reviews Rewind – #Fantasy #Adventure #Humour – H.M.S Lanternfish (The Lanternfish Series Book 2) by C.S. Boyack

Family Health A-Z -Pre-Diabetes – A billion at risk of diabetes worldwide by Sally Cronin

Solar Eclipse by Darlene Foster

Monday 23rd August 2021 – #Roundup Carol Taylor – #Interview M.J Mallon and Allan Hudson, #Ebookformatting Colleen Chesebro

Tuesday 24th August 2021 – #Review Toni Pike for Robbie Cheadle, #Childhood Pete Springer, #Writers D.G. Kaye

Wednesday 25th August 2021- #Interview Marcia Meara and Sharon Marchisello, #Heartbreak Donna Parker, #Funnies The Story Reading Ape..

Smorgasbord Children’s Reading Room – #Reviews – #History Barbara Ann Mojica, #Adventure #Monkeys Joyce Murphy

New Author on the Shelves – #Romance Christmas at the Leaves of Change Café: Book 1 in the Leaves of Change Cafe Series by Sarah L. Campbell

New Book on the Shelves – #Teen/YA #Sci-fi #Fantasy – The Syk’m by Richard Dee

New Book on the Shelves – #Mystery, #Thriller – Vigilantes: A Drake Alexander Adventure by Allan Hudson

New Author on the Shelves – #Timetravel – Traveller Inceptio: Traveller Book 1 (Traveller Series) by Rob Shackleford

#Reviews -#Life Pamela S. Wight, #Cyberpunk C.S. Boyack, #Poetry Elizabeth Gauffreau

#Fantasy M.J. Mallon, #Biographical #Fiction Roz Morris, #Poetry Robbie Cheadle

Reviews – #Family Anne Goodwin, #Historical Noelle Granger, #Historical Andrew Joyce.

August 24th 2021 – Hosts Debby Gies and Sally Cronin – Singles Bars and Inflight Panic

August 26th 2021 – Hosts Debby Gies and Sally Cronin – Deafness and Questions!

August 27th 2021 – Malcolm Allen – Search Engines and Oxymoron Museum

 

Thanks for dropping in and for all your support.. I hope you have an amazing weekend and will join me again next week… Sally.

Smorgasbord Cafe and Bookstore – Podcasts – #Book Marketing and Public Relations – #Twitter and #LinkedIn.. Cons of marketing online by Sally Cronin


Today I am finishing up the short overview of marketing books online with a look at Twitter and LinkedIn and some of the pros and cons of putting yourself in the crosshair’s of public opinion.. A slightly longer post this week but I hope you will enjoy.

 

 

Thanks for dropping in today next week a blast from the past as I begin a series of health posts, originally aired on The Main Ingredient, a wonderful lifestyle radio magazine show produced and presented by Kelli Brett in Marbella, Spain.. We did have so much fun and she has given me permission to share with you.

You can listen to more podcasts on Sally Cronin on Soundcloud

 

Delighted to promote authors for FREE please see for details: Smorgasbord Cafe and Bookstore

And the new: Smorgasbord Children’s Reading Room

I am an author too and here are my current books available on Amazon, and Smashwords. I have also included some of the reviews for the books on Amazon and by bloggers. The icing on the cake..

Amazon: Amazon US – Amazon UK: Amazon UK – More reviews : Goodreads

My latest book is a collection of poetry and was published on July 19th 2021

More details on my books and reviews: Sally’s books and reviews 2021

 

Smorgasbord Cafe and Bookstore – Podcasts – Book Marketing and Public Relations – Social Media – Facebook by Sally Cronin


Another Book Marketing sound bite and this time marketing your book or blog on Facebook.

 

Thanks for dropping in today and next time a look at Twitter and LinkedIn.. followed up with some cons of using social media.  Sally

You can listen to more podcasts on Sally Cronin on Soundcloud

Delighted to promote authors for FREE please see for details: Smorgasbord Cafe and Bookstore

And the new: Smorgasbord Children’s Reading Room

I am an author too and here are my current books available on Amazon, and Smashwords. I have also included some of the reviews for the books on Amazon and by bloggers. The icing on the cake..

Amazon: Amazon US – Amazon UK: Amazon UK – More reviews : Goodreads

My latest book is a collection of poetry and was published on July 19th 2021

More details on my books and reviews: Sally’s books and reviews 2021

 

 

 

 

 

Smorgasbord Blog Magazine Podcast – Book Marketing and PR for authors – Branding your Blog or your Writing by Sally Cronin


Book Marketing and PR for authors – Branding your Blog or your Writing

Last time I suggested that you make sure that your blog is easy to navigate and there are pages dedicated to who you are as an author, what a reader can find on your blog, a book page including reviews and buy links and menus for the main categories on your blog.

Today I am going to talk about ‘branding’.

Thanks for listening and next week more reasons to ‘brand’ your blog and books

Thanks for dropping in and your comments are very welcome. You can listen to more podcasts on Sally Cronin on Soundcloud

Delighted to promote authors for FREE please see for details: Smorgasbord Cafe and Bookstore

And the new: Smorgasbord Children’s Reading Room

I am an author too and here are my current books available on Amazon, and Smashwords. I have also included some of the reviews for the books on Amazon and by bloggers. The icing on the cake..

Amazon: Amazon US – Amazon UK: Amazon UK – More reviews : Goodreads

My latest book is a collection of poetry and was published on July 19th 2021

More details on my books and reviews: Sally’s books and reviews 2021

 

 

 

 

Smorgasbord Blog Magazine – Weekly Update – July 25th – 31st 2021 – Billy Joel, Short Stories, Poetry, Book Reviews, Pet and Human Health, Funnies


Welcome to the round up of posts you might have missed this week on Smorgasbord.

Another week flown by and the summer is half way through in the Northern Hemisphere anyway. Nothing much to report from HQ.. my laptop that I use for the podcast in my mini-studio blew a gasket on Friday…the hard drive failed but the in house technical department has the matter in hand and I should be adding some new posts to the podcast again soon.. I do have some already pre-recorded which I will filter through in the meantime.

Thanks to William Price King for his selections for the Breakfast Show this week and Debby Gies and Malcolm Allen for their funnies. Debby has been whizzing around blogworld this week and a special thank you for all the posts she has shared this week around the usual haunts.

My thanks to you as well for all the lovely comments and shares this week of the posts, it is appreciated and keeps me motivated.. Have a lovely weekend…Sally

Chart Hits 1974 Part Two – Elton John, The Hues, The Hollies, Billy Joel.

What’s in a Name? Volume One – What’s in a Name?- Francis – Forging New Bonds by Sally Cronin

Tales from the Spanish Garden – Special story – Mollie (The Duchess) Coleman – by Sally Cronin

New Review – Balroop Singh – #Poetry Slivers: Chiseled Poetry

Book Reviews Rewind – #Paranormal #Romance – Ghostly Interference: (White Rune Series Book 1) by Jan Sikes.

Book Reviews Rewind – #YA – Amanda in Malta: The Sleeping Lady (An Amanda Travels Adventure Book 8) by Darlene foster

Etheree – Peaks by Sally Cronin

Some Health Hacks for everyday niggles such as Pins and Needles by Sally Cronin

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The Kidneys and Urinary Tract – Urinary Tract infections by Sally Cronin

Ticks – What, When and How to remove safely

Grazzi hafna from Sally aged seven to the old Prickly Pear farmer and his donkey #Influencers Sally Cronin

Smorgasbord Podcast – Who are you writing your book for?

Smorgasbord Coffee Morning – Bring a Guest – Authors Darlene Foster and Nancy Blodgett Klein

Conversational Italian for Travelers: Just the Important Phrases (with Restaurant Vocabulary and Idiomatic Expressions) by Kathryn Occhipinti

New Book on the Shelves – Existing Creatures Living Dragons by Leyla Cardena

#Reviews – #Poetry Balroop Singh, #YAFantasy M. J. Mallon, #Romance Jacquie Biggar

Cafe Update – #Reviews – #Family James J. Cudney, #Paranormal John W. Howell, #WW2 #Russia Marina Osipova

– #Reviews – #CrimeThriller Carol Balawyder, #Poetry Victoria Zigler, #Family Lisette Brodey

Wednesday July 28th 2021 – #WriterLinks D.G. Kaye, #Poetry Robbie Cheadle, #Reviews D.Wallace Peach, #Finances Jim Borden

Thursday July 29th 2021 – #Olympics Pete Springer, #Patchwork Jennie Fitzkee, #Research Jacqui Murray

July 27th 2021 – Hosts Debby Gies and Sally Cronin – Shoes and Bricks

July 29th 2021 – Hosts Debby Gies and Sally Cronin – Dogs and Tact

July 30th 2021 – Malcolm Allen – Zoom Meetings and Restaurants

 

Thank you very much for dropping in and I hope you will join me again next week.. thanks Sally.

Smorgasbord Blog Magazine – Book Marketing and PR for authors – Who are you writing your book for by Sally Cronin


I am creating a series of short podcasts based on the book marketing and public relations series and I am beginning with some recordings I made for radio that are still relevant today and will lead into the rest of the series in coming weeks.

This first podcast explores the expectations of readers within your genre or sub-genre and how that might be impacted by your biography.

Thanks for dropping in and your comments are very welcome. You can listen to more podcasts on Sally Cronin on Soundcloud

Delighted to promote authors for FREE please see for details: Smorgasbord Cafe and Bookstore

And the new: Smorgasbord Children’s Reading Room

I am an author too and here are my current books available on Amazon, and Smashwords. I have also included some of the reviews for the books on Amazon and by bloggers. The icing on the cake..

Amazon: Amazon US – Amazon UK: Amazon UK – More reviews : Goodreads

My latest book is a collection of poetry and was published on July 19th 2021

More details on my books and reviews: Sally’s books and reviews 2021

Smorgasbord Blog Magazine – Weekly Round Up – 4th – 10th July 2021 – 1970s Music, Green Kitchen, Poetry, Short Stories, Book Reviews, Children’s Books, Health and Humour


Welcome to the round up of posts you might have missed during the week.

I hope you are all well.. as in the UK, Covid cases are on the increase here as expected, although they have been quite strict about non-essential travel. That all changes later in July and thousands of Irish families are heading off on holiday… long awaited. I think we will be sticking around in our coastal backwater and keeping out of the way.

The garden has been watered naturally for the last two weeks without my intervention and despite the sparcity of sunshine…has continued to blossom.. I have a number of lilies that I have cultivated from bulbs over the years and then divide and repot at the end of the season. This last two weeks has seen them bloom and this year I used a different potting soil and instead of orange they have emerged as dark red…

I was delighted to be invited to join Rebecca Budd on her podcast Tea and Trivia to talk about memories, writing and book marketing. It was a wonderful experience and Rebecca did a wonderful job of making it seem like a chat between two friends. Her husband Don is also a technical genius who edits and produces the broadcast.  I hope you will head over to join us.

I invite you to put the kettle on and add to this exciting conversation on Tea Toast & Trivia: Sally Cronin on Writing, Marketing and Telling your Story.

Recently I ran a series Public Relations for Authors which focused on how we are perceived by those who view our profile photographs, biographies and presence on social media. This included guest posts on other writer’s blogs. Here is an opportunity to not only promote your own blog or books, but those of someone you admire as well. Instead of Sunday Lunch with a guest, this year I have cut back a little on the food side, but you will get a slice of cake!!

Is there an inspiring individual, blogger or an author you would like to give a boost to who might enjoy joining you for a coffee and a piece of cake with us all?

 For the first post in this new series, editor Alison Williams has brought author Norman Matheson as her guest. Norman as you will discover, is an inspiration to all of us who might think we are too old to take on a new challenge.

Details on how to participate are at the end of the first post in the series on Tuesday.

This week I was joined by my friends and collaborators William Price King, D.G. Kaye, Carol Taylor and Daniel Kemp and my thanks to them for their wonderful contributions.

William is off for the next few weeks on his annual summer break with family but he will be back in September. In the meantime he has left his selections and thoughts on the chart hits which will go out as normal on Tuesdays…Wishing him a wonderful summer.

Time to get on with the show….

Chart Hits 1973 – Part One – Billy Paul, O’Jays, Elton John and Helen Reddy 

Carol Taylor’s Green Kitchen – July 2021 – Plastic Free, Buttermilk Bread, Buying Bulk, Stuffed Mushrooms, Grow Your Own, Conservation. 

Elaine, A Shining Light

Chapter Nine – The Boy, his Dog and a Fairy Princess

#Historical – Sheep On The Somme: A World War I Picture and Poetry Book by Frank Prem

#Dystopian #Scifi – Megacity (Operation Galton Book 3) by Terry Tyler 

Book Reviews Rewind – #1960s #Thriller – Paris Escapade by Ted Myers 

Book Reviews Rewind – #Teaching #Memoir- They Call Me Mom by Pete Springer

Choka… Spices

Hip Dysplasia – A good reason to meet your puppy’s family  

Antibiotic, Antioxidant, Aroma

Family Health – Nothing more common that a cold

#Poetry Balroop Singh, #Shortstories #Crime Jane Risdon, #Thriller Gwen M. Plano 

#YAFantasy Deborah E. Bowman, #Psychological #Thriller Lucinda E. Clarke, #Adventure Audrey Driscoll. 

#Contemporary Anne Goodwin, #Historical Joyce Hampton, #Family Saga Margaret Lindsay Holton 

#Adventure Annika Perry, #Bears Sue Wickstead

#Biographical #Fiction – Ever Rest by Roz Morris 

#NorthernIreland #Thriller #Romance – Stones Corner Turmoil by Jane Buckley

#YA #Magic #Mystery – Bloodstone (The Curse Of Time Book 1) by M.J. Mallon 

#Fantasy K.M. Allan, #Fantasy C.S. Boyack, #Poetry Colleen M. Chesebro

July 6th 2021 – Hosts Debby Gies and Sally Cronin – Handwriting and more Oddities 

July 8th 2021 – Hosts Debby Gies and Sally Cronin – Senior Jeopardy and even more oddities

July 9th 2021 – Another Open Mic Night with author Daniel Kemp – Brooms and Coffins

 

Thanks very much for dropping in today and I hope you will join me again next week…Sally.

Smorgasbord Public Relations for Authors – Part Five – Who else might your Public Image impress? by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles which might influence the public to buy our books.

The focus this time is on you.. the author.

Over the last four weeks I have shared the various elements which come together to create a professional public image as an author, intent on selling books as a business. For those of you who might have missed the posts or would like them all in one document I have created a pdf for the series. Please email me on sally.cronin@moyhill.com for a free copy.

Here are the links for the previous posts:

Author Profile Photograph: Part One

Author Biographies: Part Two

Getting Ready for the Red Carpet: Part Three

The Pros and Cons of Social Media; Part Four

For this final post I am going to explore another area, apart from readers, your online presence might impress, which might lead to an increased interest in your books and a different path for your future writing.

I started my publishing journey in 1998 with an agent for my first book, a memoir and health guide, Size Matters. He was amazing and went through my manuscript and picked up on a number of issues which I corrected. He then forwarded the finished MS to seven UK publishers.

The reaction was positive about the actual book, however their concern about me as an author was the reason for the rejection.

  1. I was unknown.
  2. I was already 46 years old and this might be my only book.
  3. I had no public presence in the media. This would make it challenging to get me appearances.
  4. It was non-fiction when the trend was for thrillers and romance.
  5. The conclusion I was not marketable and therefore unlikely to recoup their outlay.

This is when I made the decision to self-publish, first with Trafford Publishing in Canada, who in fact published Size Matters and then Just An Odd Job Girl, before we took the titles back in 2004 when we started Moyhill Publishing.

I took to heart the constructive criticism from the publishers and set out to get a better public profile.

  • At the time of the launch of my own edition of Size Matters, I sent out press releases to local and national media and was interviewed for two local papers, a national and a UK national woman’s magazine.
  • I held a book launch in Ireland which received some good publicity.
  • I dropped copies of books off at radio stations in Spain and the UK which lead to six years as a radio presenter, two years as chat show host, newsreader and station director of an online television channel, and director of my own video production company.
  • Prior to the advent of Amazon and the Ebook, I attended book fairs and fetes selling the print copies of the first four print books to establish a readership. Prior to Covid I still sold most of my books in print through fairs and events.
  • Once WordPress, Facebook, Twitter were established, I set about building an online network  to promote my books, and in the last seven years the books of other authors.
  • At this point, the books I am writing are unlikely to be block busters, but I am quite keen on perhaps getting one of two of the books into either a television or film project. This may well be independent and funded by me, but I will certainly be looking to go the agent route first.

Last week I asked the question, is the time and effort of building a network on your blog and social media worth it? The answer is dependent on whether you wish to take your writing ambitions further. If like me you are an indie author and are hoping for a publishing deal with a mainstream house, then it is an absolute YES. In fact it is essential.

Here are some of the reasons why.

What is likely to be one of the first things an agent or publisher is going to do when your submission crosses their desk? – And it may not be reading your manuscript!

File:Google 2015 logo.svg - Wikimedia Commons

When they put your name in the search box… what will be the first references to you and your online presence they will see?

File:Wordpress logo 8.png - Wikimedia Commons

I have been branding Smorgasbord Blog Magazine for the last 9 years and you will notice all my blog posts have Smorgasbord in the title… and if the post is by me it has my name on it too.

And if you have already published a book or books

File:Amazon Kindle logo.svg - Wikimedia Commons

  • How many reviews have you received on your home site?
  • What are the readers saying about your books?
  • What genres are your books and are they in line with the market trends?
  • Do you already have a professional profile they can work with?

File:Goodreads logo.svg - Wikipedia

  • Do you have an updated and professional profile?
  • How many reviews do you have from the international community?
  • Do you review books to support other authors? (This is usually reciprocated and it also may lead to help in marketing your books)
  • Do you interact by sharing your blog feed?

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  • Is there anything in your personal interactions online which might work against you when being marketed?
  • How many followers do you have who might be potential buyers of your book?
  • Do you actively market your own books on FB and also in groups?

Twitter - Logos Download

  • Are you active on this platform and how many followers do you have?
  • Do you already actively market your current books?
  • Have you tweeted anything which might be detrimental to a marketing campaign?
  • Do you use the tools to market your books such as a pinned tweet?

Having checked you out… how much more likely are they to read your manuscript and follow up on it?

To be honest having been in businesses over the years, requiring a marketable public image, I would be disappointed if any competitive and established publisher, did not do their due diligence on any author they are considering signing.

The number of print and ebooks hitting the market each week is approximately 20,000 just on Amazon. Marketing budgets are not what they used to be and there is great deal to be gained from having an already established client. If they sign you as an author, they need to know they are hitting the deck running with the groundwork in place.

Other options than a book deal

If you already have books, particularly a series that would make a great film or television series, or children’s books which would lend themselves to animation, there are opportunities to consider. Knowing the right agents to approach is important as you could spend precious time finding them.

Also like me, I am sure you are inundated with publishes who say they are interested in your books and offering their services. For most their offering usually comes with a price tag.

May I suggest you make an investment in an invaluable publishing bible if you have not done so before… I have six copies on my shelves, all a few years apart. The new updated 2022 edition is available on July 22nd in Kindle and is worth every penny of the cover price.

Writers’ & Artists’ Yearbook 2022 (Writers' and Artists') by [Bloomsbury Publishing]

About the yearbook.

The latest edition of the bestselling guide to all you need to know about how to get published, is packed full of advice, inspiration and practical information. The Writers’ & Artists’ Yearbook has been guiding writers and illustrators on the best way to present their work, how to navigate the world of publishing and ways to improve their chances of success, for over 110 years.

It is equally relevant for writers of novels and non-fiction, poems and scripts and for those writing for children, YA and adults and covers works in print, digital and audio formats. If you want to find a literary or illustration agent or publisher, would like to self-publish or crowdfund your creative idea then this Yearbook will help you. As well as sections on publishers and agents, newspapers and magazines, illustration and photography, theatre and screen, there is a wealth of detail on the legal and financial aspects of being a writer or illustrator.

New articles for 2022:

Peter James Becoming a bestselling author: my writing story
Femi Kayode Shelf space: a debut writer’s journey to claim his place
Sam Missingham Building your author brand
Jonathan Myerson Audio dramatist or novelist?
Ed Needham Setting up and editing a new magazine
Ingrid Persaud The winning touch: the impact of winning an award
Cathy Rentzenbrink Reading as a writer
Sallyanne Sweeney What a debut novelist should expect from an agent
David Wightman Getting books to market: how books are sold
Jonathan and Louise Ford Managing your finances: a guide for writers

Head over to buy this comprehensive guide to publishing and agents: Amazon UK – And: Amazon US

I hope that this has given you some food for thought…and see you at the Oscars!!!

In the next few weeks I will be promoting the new Author Interview series so keep your eyes open.

©Sally Cronin 2021

Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin

 

Thanks for dropping in and I look forward to your feedback.. thanks Sally.

Smorgasbord Blog Magazine – Weekly Round Up – June 20th – 26th 2021 – Helen Reddy, Short stories, PR for Authors, Pet Health, Book Reviews, Funnies and much more.


Welcome to the round up of posts that you might have missed this week on Smorgasbord.

Another week that has flown by and cannot believe it is July next week. Our Met office has promised another tropical air mass and I excitedly checked the ten day forecast for our part of Ireland…I am sure you can see why I am not getting over excited…

Today is windy and 15 degrees although it does promise bright sunshine from 6pm this evening.. luckily we have two extensions at the back of the house which is a little sun trap and offers some protection from the wind, and I will attempt to top up my Vitamin D this afternoon with a good book.

I invested in another seed tray to create another bird bath for our garden birds which is proving popular. When the sun is out the starlings in particular enjoy a bath but do tend to be like a bunch of teenagers, trying to achieve a Guinness Book record. The sparrows are much better behaved and the second pool has been a quieter place for them to frolic.

Even though the sun was not out during the week I did manage to snap this shot off to give you an idea of what life is like at Sally’s Spa and Bird Cafe.  I did not even have time to move the hose before there was a dash for the pool.  Sorry it was not a sunny day but they don’t seem to mind.

They are great entertainment as are the antics of the crows who try but fail to get to the seed tray in the middle of our purpose built bird feeder..

I have been out and about again this week as the recipient of a lovely feature by Diana Wallace Peach.. Diana has always been a supporter of my books and in this post she shares all her reviews over the years.. ending the week on a high..  I hope you will head over to say hello..

My 5 Star Reviews of books by Sally Cronin: D. Wallace Peach feature

My thanks to William Price King, Debby Gies (who is moving this weekend and hard at work) and Danny Kemp.. the place would not be the same without them..

And of course to you for dropping in, liking, commenting and sharing…it is much appreciated.

Chart Hits 1972 Part One – Roberta Flack, Don McLean, Elton John, Helen Reddy 

Chapter Seven – Little Girl Lost

What’s in a Name? Volume One – Clive – The Debt  

Part Four – Social Media – The Pros and the Cons as an Author  

#Mystery #Thriller- The Vanished Boy by Harmony Kent. 

#Fantasy #Supernatural – The Ballad of Mrs. Molony (The Hat Book 3) by C.S. Boyack 

Smorgasbord Book Reviews Rewind – #Western #Romance – Gwen Slade: Bounty Hunter by Sandra Cox 

Colleen Chesebro’s Tuesday Tanka Challenge 231 – #Choka – Discovery 

Mosquito season and the dangers of Heartworm in dogs 

bronchitis

Family Health – Bronchitis 

#Thriller Mark Bierman, #Fairystory Cathy Cade, #Family Alex Craigie 

#Scifi #Shortstories ACFlory, #Historical Noelle Granger, #Poetry Jude Itakali 

#Southernculture Claire Fullerton, #Shortstories Joy Lennick and Jean Wilson, #RussianHistory Marina Osipova 

Thursday 24th June 2021 – #Environment Carol Taylor, #AuthorQuirks Marcia Meara with Harmony Kent, #Floral #Syrups New Vintage Kitchen 

Meet the Authors – #Travel #Mystery Darlene Foster, #Travel #Puppy Patricia Furstenberg 

#Poetry Pawfect Pet Poems and Born from Stardust by Victoria Zigler 

Historical – Jealousy of a Viking (A Family Through The Ages Book 2) by V.M. Sang 

Prehistoric #Adventure – Laws of Nature (Dawn of Humanity Book 2) by Jacqui Murray 

#Dystopian #Scifi – Megacity (Operation Galton Book 3) by Terry Tyler 

#Wine Linda Sheehan, #Fantasy Barbara Spencer, #Fantasy Teagan Ríordáin Geneviene 

June 22nd 2021 – Hosts Debby Gies and Sally Cronin – Anti Chew Toys and Book Titles. 

June 24th 2021 – Hosts Debby Gies and Sally Cronin – Texts and Eye Tests 

June 25th 2021 – Another Open Mic Night with author Daniel  

 

Thank you for your support and I hope to see you again next week….Sally.

Smorgasbord Public Relations for Authors – Part Four – Social Media – The Pros and the Cons as an Author by Sally Cronin


The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

In the last three weeks I have looked at the public face of an author… the profile photograph, biography and hitting the red carpet in the writing community and other places online. This week I explore the benefits and downsides to promoting yourself on social media platforms. Apart from blogging which I consider to be an essential platform for all authors, there are the usual haunts most of us frequent.

Social Media – The Pros and the Cons as an Author

As a number of well-known celebrities and best-selling authors have found to their cost during this last year, comments made online years ago can come back to haunt you. Sometimes before they were famous, and were young and a bit foolish.

However, on the plus side… not only is it a way to be connected to the rest of the world and meet new people, it is for an author… FREE advertising.

The Pros of being on Social Media as an author

As an author, blogger and book promoter, I have experimented with several social media platforms including Facebook, Pinterest, Twitter, LinkedIn and MeWe.

For me the most effective as far as exposure, traffic and promotion are Twitter and Facebook with LinkedIn coming in quite a bit behind in third place.

As an author I want to sell books, as a blogger I would like my posts to reach as far and wide as possible, as a book promoter I want to create a platform that offers the authors as much visibility as possible and as a reader I want to discover great recommended books to add to my TBR.

Facebook_symbol_Word - VIVAKUR

I did have my own page on Facebook until about a year ago but found that it was not as effective as having my personal page combined with using specific groups to post to for marketing purposes. This enables me to not only share my own book news, but the promotions for the authors in the Cafe and Bookstore, and the bloggers that I follow.

I am administrator along with Debby Gies and Colleen Chesebro of The Literary Diva’s Library – And if you are just getting started, are a reader of books or a writer, then do take a look and see if it would suit you.

Facebook Groups enable you to chat with, and share with like-minded people, and since writers are readers too, it is also a useful marketplace to share your work or blog posts. (You will get short shrift if you continually talk about yourself and your work). It is tough to manage several groups, but if you check out the ones associated with your particular genre then you will make a good start. Most authors within those genres are readers too and if they pass along to their friends etc you are reaching a healthy market for your work.

I tend not to post a great deal of personal goings on but do so on my personal page which is set to friends only. They know I can be crazy…!!  Apart from when I share from Goodreads where I cannot designate a group to share a book review in, all my work related posts go into the three groups I am a member of.

Twitter - Logos Download

Twitter is useful for making new connections and interacting with those you share interests with, by sharing their tweets. It is reciprocal usually and this adds the accumulative factor to any tweet you make.

For example – if you tweet about a review for your book #Fantasy #Scifi and just 10 of your followers retweet to theirs with those tags, you are reaching thousands more possible readers of your book or followers of your blog.

To make sure you are targeting the right audience for your blog or book remember to use tags when posting – #Romance #Writing Community, #Fantasy #Poetry #Health #Humour etc.

I went in on Saturday to check this accumulative factor for a book review rewind I posted on Friday. It was retweeted 12 times and including my own followers it was shared to 106,000 potential readers. Whilst they may not buy the book right now… it they see an author’s name often enough, it will encourage them to explore their books at some point.

I have mentioned the Pinned Tweet a number of times and this is useful to extend your brief bio on your profile section to promote all your books or one specifically or a blog post.

It is the first thing that a new visitor to your account will see so a good marketing opportunity. They will usually retweet and share your book or post with their own followers.

Remember to change the pinned tweet on a regular basis as unless someone retweets with addition text it can only be done once.

You can still promote the same book as your pinned tweet if you add the link to its most recent review etc to keep it fresh. You can connect to me on twitter:@sgc58

LinkedIn Lawsuit: You Can Run, But You Can't Hide ...

LinkedIn used to be very much for the business community, and I joined in 2008 when I was on radio and I included my nutritional therapy qualifications and books I had released at that time. I did connect with many I had worked with previously in the telephony industry which helped me get started, but at the time there were very few authors using the platform. That has changed somewhat now and there is a thriving community. All my blog posts are linked automatically which means slightly less work.

My posts are scheduled to go out at different times of day for the time zones.. so just after midnight for American readers and then throughout the day at set intervals. It means that they are sent straight to Twitter and LinkedIn at the same time without me worrying about it.

The LinkedIn interface has changed a great deal in the last year with a move to a similar look to Facebook and they even have emojis now….it used to be a no no to put a hug or a kiss on a post, but they seem to have decided it might be okay.

It is more formal however than other social media sites and as I have repeated on many occasions, as an author you are in business and there are certain expectations that go along with that.

In the post on writing a biography I emphasized certain points to give it a professional and business orientated theme.. and that is what is needed for Linkedin. You will find that most bio photographs are more formal too than you might expect to find on most social media sites.

If you would like to get started then please connect to me LinkedIn: Sally Cronin

In this day and age we have to accept that as an author, we need to be both proactive and reactive to highlight our work. The market for our books or blog posts is to be found within the billions who spend their lives online in one way or another. Readers are not just going to walk through our door unfortunately. If we are building a brand for ourselves as an author with books to sell, I do recommend that you are on at least one of the major sites such as Twitter or Facebook.

The Cons of being on Social Media as an author or blogger

Clock, Wall Clock, Clock Face, Pointer

For me the biggest drawback to being on social media, even though it has helped me build my blog platform and allowed me to promote both myself and other authors is Time.

I love what I do and after 20 years as an author, 9 years of blogging and 7 promoting authors I know that being on social media is essential to making things happen.

Although my posts are linked to Twitter and LinkedIn automatically, I choose not to respond to the comments or tweets using an automatic app. I like to tag those who have shared posts or retweeted, visit their page and share their pinned tweet and explore their books etc. On average I get 300 tweets a day and whilst many are not expecting a response, by doing so it does encourage more interaction in the future.

Finding the balance between building your marketing brand, writing books and blogging is a challenge.

Royalty Free Awkward Conversation Clip Art, Vector Images ...

Times change, and as recent events have illustrated, there are things you could get away with 10 years or even 5 years ago that you cannot do so now. I don’t agree with bullying in any form or discrimination when it comes to culture or religion, but sometimes even harmless banter can upset someone, somewhere.

Social media is a global phenomenon, and as such, what we say and do, can get lost in translation. Politics and religion in particular are guaranteed to get people hot under the collar and that’s when the fight started!

I will admit to being straight talking, opinionated and also known to use colourful language in private on a number of subjects, but as an author, I tend to be more circumspect in places where I am also marketing my books. The only time that I will publicly share my opinion, is if I see someone else being bullied in any way, but thankfully that has become rarer in recent years. On the odd occasion when I have read a post or comment by an author that is offensive it certainly influences my view of both the writer and their work.

Whilst you can set your settings on your own account to friends only etc, you do need to think carefully before posting a comment on a public forum or on someone else’s blog post. You may not be able to delete or even edit your comment, and once there it stays there!

Privacy stock illustration. Illustration of quiet ...

There are settings on all social media platforms that you can activate to restrict what information is shared and who it is shared with.. One of the greatest myths of our time!.

The truth is that very little is private and women in particular are blessed with stunning invitations to connect from gentlemen who feel that Twitter, Facebook and LinkedIn are dating sites. I received a long and delightful email just the other day from a gentleman who said that he knew LinkedIn was not a dating site, but my profile photo captured his attention and he would love to know me better if my relationship status permitted. He included two photos of himself.. and very fetching he was too..

I double checked, and we were not connected on LinkedIn at all, and I am suspect I was not the only object of his admiration but I was so tempted to send back a photo under the heading, untouched original photograph.

But I just deleted his email….I didn’t want to give him nightmares.

Certainly whilst one wants to share photographs of you on a beach in an exotic location sipping cocktails, it is better to post them when you get home, even if you do have mega speed broadband in your hotel room. Combined with the information you may have shared and the photographs of your home and gardens, the fact that it is vacant while you are away will be good news for someone.

We are paranoid about children and teens using the internet but in actual fact the statistics for con artists defrauding online users show that the elderly are a high risk age group

Key facts: Age UK  

  • Almost 5 million older people (65+) believe they have been targeted by scammers.
  • While only 12% of those targeted responded to a scam, this means around half a million older people could have fallen victim.
  • Single older people are more likely to respond than married people, and half of all people aged 75+ live alone.
  • There were 3.4 million incidents of fraud in the year to March 2017.5 Over half of these (57%) were cyber-related.

Is being on social media worth it for an author? I have to say that yes, being on at least one social media site is worth it. If you were in any other business you would leap at the opportunity for free publicity for your product, with a potential market of millions.

As someone who promotes authors and books it is helpful for me too as a collaborative approach to sharing on social media does increase the visibility of the post.

  • Time is a factor, however if that is the case, pick one platform and work that one to its fullest extent.
  • Spend allocated time a day to build a presence – for me that is first thing in the morning and last thing at night.
  • Respond to those who tag or mention you.
  • interact with other authors and bloggers,
  • share other people’s posts
  • promote your own work (in moderation)
  • Take the opportunity to exchange ideas, or pinch some it your think they will work for you.
  • If groups are on the platform join two or three where your work fits – Romance Writers, Review groups etc. Bear in mind this will add extra time.
  • Use tags when posting to identify an author or blogger you are sharing in the comment etc.
  • Take it step by step, my network is nearly ten years in the building and please consider my network yours. If you are on Twitter – go to my profile page – click my followers and scroll down. Any authors you are not following.. click the button and in most cases they will follow you back.
  • If I tag you in a comment on Twitter of Facebook when your post has been shared from my blog, pop in and say thank you to them and if you are not following them click the button. If they are generous to me they will be to you.  And you will have found another potential reader of your books.
  • Have fun… I still am..

I hope that this post has given you some ideas of how you can promote your blog or books on social media and how to avoid some of the pitfalls associated with being online..

 

In the next few weeks I will be promoting the new Author Interview series so keep your eyes open.

©Sally Cronin 2021

Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin

 

Thanks for dropping in and I look forward to your feedback.. thanks Sally.