Smorgasbord PR for authors FREE pdf

The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles which might influence the public to buy our books.

The focus this time is on you.. the author.

Over the last five weeks I have shared the various elements which come together to create a professional public image as an author, intent on selling books as a business.

Here are the links for the five posts:

Author Profile Photograph: Part One

Author Biographies: Part Two

Getting Ready for the Red Carpet: Part Three

The Pros and Cons of Social Media; Part Four

Who else might your public image impress: Part Five


FREE pdf of the series.

For those of you who might have missed the posts or would like them all in one document I have created a pdf for the series. Please email me on for a free copy.


Sally Cronin is the author of fourteen books including her memoir Size Matters: Especially when you weigh 330lb first published in 2001. This has been followed by another thirteen books both fiction and non-fiction including multi-genre collections of short stories and poetry. Her latest collection, Life is Like a Bowl of Cherries: Sometimes Bitter, Sometimes Sweet, reflects on the absurdities and sometimes tragedies that drop into our lives.

As an author she understands how important it is to have support in marketing books and offers a number of promotional opportunities in the Cafe and Bookstore Free Book Promotion. on her blog and across her social media.

After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.

To discover more: Smorgasbord Blog Magazine and Sally Cronin