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Smorgasbord Blog Magazine Podcast – Book Marketing and PR for authors – Branding your Blog or your Writing by Sally Cronin

Posted on August 12, 2021 by Smorgasbord - Variety is the Spice of Life.

Book Marketing and PR for authors – Branding your Blog or your Writing

Last time I suggested that you make sure that your blog is easy to navigate and there are pages dedicated to who you are as an author, what a reader can find on your blog, a book page including reviews and buy links and menus for the main categories on your blog.

Today I am going to talk about ‘branding’.

Sally Cronin – Smorgasbord Blog Magazine · Smorgasbord Blog Magazine – Book Marketing – Branding Your Blog Or Name. By Sally Cronin •

Thanks for listening and next week more reasons to ‘brand’ your blog and books

Thanks for dropping in and your comments are very welcome. You can listen to more podcasts on Sally Cronin on Soundcloud

Delighted to promote authors for FREE please see for details: Smorgasbord Cafe and Bookstore

And the new: Smorgasbord Children’s Reading Room

I am an author too and here are my current books available on Amazon, and Smashwords. I have also included some of the reviews for the books on Amazon and by bloggers. The icing on the cake..

Amazon: Amazon US – Amazon UK: Amazon UK – More reviews : Goodreads

My latest book is a collection of poetry and was published on July 19th 2021

More details on my books and reviews: Sally’s books and reviews 2021

42 thoughts on “Smorgasbord Blog Magazine Podcast – Book Marketing and PR for authors – Branding your Blog or your Writing by Sally Cronin”

Chris The Story Reading Ape on August 12, 2021 at 2:31 pm said:

Reblogged this on Chris The Story Reading Ape's Blog and commented:
More great advice from, Sally 😃

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 2:32 pm said:
  
  Thanks very much for sharing Chris…hugsxx
  
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  - Chris The Story Reading Ape on August 12, 2021 at 2:35 pm said:
    
    Thank YOU for the great advice, Sally 🤗❤️🤗
    
    LikeLiked by 1 person
  - Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 2:41 pm said:
    
    ♥
    
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Jacqui Murray on August 12, 2021 at 2:52 pm said:

So important for Indies. Thanks for sharing this.

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Chris Hall on August 12, 2021 at 2:56 pm said:

Makes perfect sense, Sally!

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Bette A. Stevens on August 12, 2021 at 3:18 pm said:

Thanks, Sally! ❤ Sharing…

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Jan Sikes on August 12, 2021 at 4:53 pm said:

As always, Sally, your advice is golden!

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 5:51 pm said:
  
  Thanks Jan ♥
  
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OIKOS™- Art, Books & more on August 12, 2021 at 7:40 pm said:

Reblogged this on NEW OPENED BLOG > https:/BOOKS.ESLARN-NET.DE.

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 10:17 pm said:
  
  Thanks for sharing Michael…hugsx
  
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OIKOS™- Art, Books & more on August 12, 2021 at 7:41 pm said:

Thank you for the information, and for helping Indie authors, Sally! You are also a Marketing Guru! xx Michael

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 10:17 pm said:
  
  Thanks Michael.. just sharing what I have discovered along the way…hugsxx
  
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D.L. Finn, Author on August 12, 2021 at 7:57 pm said:

Great information, Sally! I’ve never settled on a blog name. I will have to revisit that.

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 10:16 pm said:
  
  As long as your name is on all your posts you might not need one Denise.. that is your brand…hugsx
  
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Clanmother on August 12, 2021 at 8:06 pm said:

Another great podcast, Sally! Brilliant ideas on branding.

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 8:34 pm said:
  
  Thanks very much Rebecca.. glad you found interesting.. look forward to speaking soon…hugsx♥
  
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John W. Howell on August 12, 2021 at 8:38 pm said:

Great advice, Sally. Thanks.

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- Smorgasbord - Variety is the Spice of Life. on August 12, 2021 at 10:15 pm said:
  
  Thanks very much John hugsxx
  
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dgkaye on August 13, 2021 at 1:12 am said:

Another rockin’ episode Sally Star! And oooh, thanks for the mention near the end there Sal. Stoked! ❤ xxx

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- Smorgasbord - Variety is the Spice of Life. on August 13, 2021 at 7:40 am said:
  
  Thanks Debby and well deserved mention.. you have a brand girl.. and it includes your column..♥♥
  
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  - dgkaye on August 13, 2021 at 3:35 pm said:
    
    Woohoo! Thanks Sal ❤ xx
    
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  - Smorgasbord - Variety is the Spice of Life. on August 13, 2021 at 4:24 pm said:
    
    ♥♥
    
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Toni Pike on August 13, 2021 at 2:38 am said:

Another great podcast with fantastic advice, Sally. Toni x

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- Smorgasbord - Variety is the Spice of Life. on August 13, 2021 at 7:28 am said:
  
  Thanks very much Toni..♥
  
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petespringerauthor on August 13, 2021 at 3:21 am said:

Lots of great information regarding branding. I’m listening to every minute of these audio posts.

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- Smorgasbord - Variety is the Spice of Life. on August 13, 2021 at 7:27 am said:
  
  Thanks Pete and with your children’s book on the cards it is a way to ensure you hit the deck running when it launches.. xxx
  
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alexcraigie on August 13, 2021 at 9:29 am said:

Timely! I’m finishing the first draft of my next book and know I need to sort out my blog. I’ve had one ready to use for two years now but have been too scared to do anything with it. Over the next week or so, I’m hoping to have something up and running – but knowing my ability to mess up even the simplest of online stuff, who knows where it will end… Thanks for the clear, practical advice, Sally xx

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- Smorgasbord - Variety is the Spice of Life. on August 13, 2021 at 3:56 pm said:
  
  One step at a time Alex and take you time.. it does not need bells and whistles in the first weeks..hugsx
  
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robertawrites235681907 on August 14, 2021 at 6:03 pm said:

Hi Sally, this is great advice. I shall be changing my blog titles going forward.

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- Smorgasbord - Variety is the Spice of Life. on August 14, 2021 at 10:51 pm said:
  
  Great Robbie you have a number of elements to promote so takes a little more wrangling…hugsx
  
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Liz Gauffreau on August 15, 2021 at 2:04 pm said:

Thanks to your good advice, as well as that of others in the writing community, I’m feeling more comfortable about my “branding.”

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- Smorgasbord - Variety is the Spice of Life. on August 15, 2021 at 2:57 pm said:
  
  Good to hear Liz, particularly with the new poetry collection coming out.. I have shared Robbie’s review in an update on 23rd August to give another nudge before it is available.. xx
  
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  - Liz Gauffreau on August 15, 2021 at 6:45 pm said:
    
    Thank you, Sally. I’ve just added the Smorgasbord date to my promotion calendar. Thank you for letting me know. I’m preparing for an in-person book-signing in September–although the Delta variant may put the kibosh in it. Too soon to tell, at this point.
    
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  - Smorgasbord - Variety is the Spice of Life. on August 15, 2021 at 10:42 pm said:
    
    Great Liz.. I hope that you have your launch.. cases are on the rise again world wide and we shall just have to see how this post holiday period pans out.. hugsx
    
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Norah on August 20, 2021 at 7:02 am said:

I really enjoyed listening to you, Sally. You didn’t sound at all how I expected. I can’t say I know what I expected though. Great advice as always. Thank you.

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- Smorgasbord - Variety is the Spice of Life. on August 20, 2021 at 8:49 am said:
  
  Thanks Norah.. that is the great thing about podcasts… putting a voice to the face. Glad you found interesting.. have a good weekend. x
  
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  - Norah on August 21, 2021 at 1:44 am said:
    
    It was good, Sally. Now when I read your words, I’ll be able to put your voice to them.
    I hope you also have a wonderful weekend.
    
    LikeLiked by 1 person
  - Smorgasbord - Variety is the Spice of Life. on August 21, 2021 at 8:58 am said:
    
    You too Norah..x
    
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